從一本書，走到完整 IP 生態系-親子天下副總經理　林彥傑先生

from 關於出版，我想說的是........ · host 台北市出版商業同業公會

書籍是所有內容的源頭- 我們現在做的事情不是為了我們這一代的出版人，而是為了我們下一代的出版人。 IP沒有那麼簡單：從書到授權的真實歷程很多人以為，只要角色可愛、做成動畫、推出週邊，就能變成IP。但真實世界沒有那麼簡單。本集邀請出版林彥傑副總，完整分享一個IP從「書籍出發」，歷經動畫燒錢、週邊失敗，到慢慢建立授權收入的過程。你會聽到—— ✔動畫做完卻賣不了錢？ ✔ 週邊太早做一定賣不動？ ✔ IP正確順序其實是：作品 → 聯名 → 授權合作 → 週邊延伸 ✔ 90%以上的IP，其實都從書開始？如果你關心出版轉型、IP經營、內容變現，這一集會給你一個比想像中更務實的答案。立即收聽。 -- Hosting provided by SoundOn

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從一本書，走到完整 IP 生態系-親子天下副總經理　林彥傑先生

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