从‘电子榨菜’到文化名片:短剧出海如何讲好全球故事? episode artwork

EPISODE · Mar 19, 2025 · 1H 12M

从‘电子榨菜’到文化名片:短剧出海如何讲好全球故事?

from 跨境老友记2025

0:50短剧出海去年油管现状-内容同质化/互相发版权警告,市场混乱YouTube shorts 与短剧的契合度及变现链路9:00:海外本土短剧的用户增长周期,用YouTubeshorts做新增赋能App端:有存量版权及短剧内容后,做app增量通过社媒进行引流11:40 小五兄度短剧出海的服务板块,为短剧出海做好保驾护航,规划收益链路,为客户实现利益最大化规划17:00 国内短剧投放和海外投放打发的差异性-以封面设计为例细节点之:封面统一性排版可以为流量增长20%-30%22:00 YouTube Chanel的人群画像不同如何与不同的短剧进行匹配,内容混乱的情况下如何做好短剧投放?24:00- 短剧内容分类细分,对同类内容进行分channel运营,实现频道用户统一细分运营25:25 短剧投放如何做好区域划分?26:20 短剧出海是如何实现转化收益的?海外全案选项提前规划...去小宇宙查看完整单集简介在小宇宙查看该单集文稿

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从‘电子榨菜’到文化名片:短剧出海如何讲好全球故事?

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