EPISODE · Aug 15, 2023 · 13 MIN
从籍籍无名到突破10亿大关，王小卤靠什么取胜？
from 大声公社
大家好，欢迎来到大声公。这里有好吃新资讯、行业全动态、品牌新发现。今天我们要聊到的品牌，就是一个以虎皮凤爪闻名的卤味零食品牌——王小卤。成立于2016年的王小卤最初是做卤猪蹄的品牌，但始终默默无闻，在2019年转型，专注于虎皮凤爪这一大单品后，迅速脱颖而出成为了一匹黑马。仅四个月时间，便夺得天猫鸡肉零食类top1，次年销售额突破2亿元，第三年光是虎皮凤爪单品销售额就突破了7个亿，截至2022年已突破10亿大关。前往小宇宙评论区与主播互动
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从籍籍无名到突破10亿大关，王小卤靠什么取胜？
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