從OPEN將到福利熊，行銷鬼才親授打造「神級企業 IP」的破關法則 ➡️ EP.237 全聯行銷部協理暨發言人劉鴻徵

from Jason好好聊 · host 楊佳燊Jason

來賓：全聯行銷部協理暨發言人劉鴻徵本集我們邀請到讓台灣零售業變有趣的幕後推手—全聯行銷部協理暨發言人劉鴻徵，在超商深耕22年，轉戰全聯也長達12年，不僅是打造出OPEN將、福利熊等國民 IP 的操盤手，更是推動「全聯經濟美學」的關鍵人物。年輕時曾懷抱漫畫家的夢想，卻在入伍前慘遭退稿100次！但他並未氣餒，而是轉念將全台灣的實體店面當作最棒的海報畫布。他成功將當年未竟的漫畫夢，昇華為一場深刻改變台灣人消費習慣與生活方式的零售大秀！ _ 本集重點： ☑️ 「通路就是媒體」的品牌進化論，如何主動向消費者提出美好生活主張。 ☑️ 神級企業 IP 的打造心法：揭露 OPEN將與全聯福利熊的商業策略！ ☑️ 不懂貼貼紙，就做不好行銷：成為「專業消費者」才能看見數據的真相。 ☑️ 霸氣決策背後的企業 ESG：老闆為何甘願狠砸40億導入電子標籤？ ☑️ AI 時代的殘酷生存戰：流量將是成為行銷致勝的關鍵？【本節目由傑思愛德威製播】 ✔✔聯絡我們 ➠ [email protected] ✔傑思‧愛德威官網➠ https://js-adways.com.tw ✔傑思‧愛德威粉絲團➠ https://facebook.com/jsadways -- Hosting provided by SoundOn

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從OPEN將到福利熊，行銷鬼才親授打造「神級企業 IP」的破關法則 ➡️ EP.237 全聯行銷部協理暨發言人劉鴻徵

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