EPISODE · Aug 16, 2022 · 52 MIN
从消费升级到消费摆烂，未来到底会诞生怎样的品牌？
from BrandX品牌增长实验室
本期音乐�：Maximillian - Letters好久不见！本期的话题来自于我跟嘉骏老师最近的观察，几年前市场还在鼓吹消费升级，所有的品牌都值得再“新消费”升级一遍，没过多久，泡沫破裂，形式一路下行，我们直接迎来了消费摆烂的现状但在如此形势下，我们却发现有一部分国产品牌反而迎来了逆势起飞的机会，比如资本泡沫褪去、反而趟出了一条盈利道路的瑞幸；比如频频增长的国产体育品牌们不由得让我们开始思考，如果未来的形势依旧如此或者更糟，我们的消费者会发生什么样质的变化？他们的需求点到底在哪？以及面对十八变的消费者们，到底什么样的品牌可以杀出重围、或者现有的品牌们还有什么样的机会？本期很干，欢迎收听！如果你喜欢我们的播客，欢迎加入我们的听友群，目前1/2群均已满，崭新的3群本期开放，期待你的进入！��
Embed this episode
NOW PLAYING
从消费升级到消费摆烂，未来到底会诞生怎样的品牌？
0:00
52:24
1×
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.
Frequently Asked Questions
How long is this episode of BrandX品牌增长实验室?
This episode is 52 minutes long.
When was this BrandX品牌增长实验室 episode published?
This episode was published on August 16, 2022.
Can I download this BrandX品牌增长实验室 episode?
Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!