EPISODE · Apr 18, 2026 · 1H 7M
Connect or Die: The Divine Design Origin Story
from The Divine Design Podcast · host Ernest Chapman
All children are wizards. Growing up, most of us forget… but it's never too late to remember. In the founding episode of The Divine Design Podcast, I sat down with my friend Jim Morris to share my Confessio and turn the Divine Design framework on myself.The big questions:• What if the same pattern that destroys civilizations is the one destroying you?• What did you have to let go of to become who you are now?• When did you stop being who you were and become who you are now?• Was there a specific moment when you realized everything had to change?• How would you rebuild yourself?What you'll hear:• The prayer I didn't know I was praying until it was too late to reverse the answer• The email from my wife that broke me open (September 19, 2013)• My four-year-old's playground punch that forced me to burn my ships• Why I walked out of AA and built a different model of recovery• The M's: Music, Mindset, Meditation, Manifestation, Mentorship, Mastery, and the MAGIC that happens when you try as hard as you can to get out of the way• The Five Layers: Self → Family → Purpose → Civilization → God• Why {ai + ai} (actual intelligence) is the only honest way forward• The closing mandate: find the Voice of God within youPull quotes:"The magic is what happens when you try as hard as you can to get out of the way.""Broke wizards lose their magic when they fail to keep their obligations.""I believe the higher power is what gives me power, and that I have to claim it, own it, and become a better me.""All I can really fix is myself.""The first tagline for Black Labs was Connect or Die."Chapters:0:00 The Magic of M · 3:01 The Chiropractor · 8:56 The Prayer I Didn't Know I Was Praying · 10:48 The Punch That Changed Everything · 15:45 The Worst Email of My Life · 19:05 Why I Walked Out of AA · 24:59 The Kingdom of God Within · 31:33 What Is "Myself"? · 37:59 The Five Layers · 43:10 Brand Therapy · 56:05 Ai + Ai · 1:03:16 Connect or Die · 1:07:03 The Closing MandateAbout:Ernest Chapman is a brand strategist, former professional musician, and recovering broke wizard who lives in Nashville with his wife and two sons. Founder of Black Labs, author of Aligned to the Divine Design.Jim Morris is the host of the Impact Effect podcast.Book: alignedtothedivinedesign.comPodcast: thedivinedesignpodcast.comIf this one lands, share it with one person who needs to hear it.
What this episode covers
All children are wizards. Growing up, most of us forget… but it's never too late to remember. In the founding episode of The Divine Design Podcast, I sat down with my friend Jim Morris to share my Confessio and turn the Divine Design framework on myself.The big questions:• What if the same pattern that destroys civilizations is the one destroying you?• What did you have to let go of to become who you are now?• When did you stop being who you were and become who you are now?• Was there a specific moment when you realized everything had to change?• How would you rebuild yourself?What you'll hear:• The prayer I didn't know I was praying until it was too late to reverse the answer• The email from my wife that broke me open (September 19, 2013)• My four-year-old's playground punch that forced me to burn my ships• Why I walked out of AA and built a different model of recovery• The M's: Music, Mindset, Meditation, Manifestation, Mentorship, Mastery, and the MAGIC that happens when you try as hard as you can to get out of the way• The Five Layers: Self → Family → Purpose → Civilization → God• Why {ai + ai} (actual intelligence) is the only honest way forward• The closing mandate: find the Voice of God within youPull quotes:"The magic is what happens when you try as hard as you can to get out of the way.""Broke wizards lose their magic when they fail to keep their obligations.""I believe the higher power is what gives me power, and that I have to claim it, own it, and become a better me.""All I can really fix is myself.""The first tagline for Black Labs was Connect or Die."Chapters:0:00 The Magic of M · 3:01 The Chiropractor · 8:56 The Prayer I Didn't Know I Was Praying · 10:48 The Punch That Changed Everything · 15:45 The Worst Email of My Life · 19:05 Why I Walked Out of AA · 24:59 The Kingdom of God Within · 31:33 What Is "Myself"? · 37:59 The Five Layers · 43:10 Brand Therapy · 56:05 Ai + Ai · 1:03:16 Connect or Die · 1:07:03 The Closing MandateAbout:Ernest Chapman is a brand strategist, former professional musician, and recovering broke wizard who lives in Nashville with his wife and two sons. Founder of Black Labs, author of Aligned to the Divine Design.Jim Morris is the host of the Impact Effect podcast.Book: alignedtothedivinedesign.comPodcast: thedivinedesignpodcast.comIf this one lands, share it with one person who needs to hear it.
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Connect or Die: The Divine Design Origin Story
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