Connect Vegas Episode 19 - Peter Radd

In this episode of Connect Vegas, host Ben Laifsky sits down with Pete Radd, a multi-talented Las Vegas musician, jingle producer, and recording artist. Pete shares his journey from performing piano at the Bellagio to producing iconic jingles heard across the nation. He dives into the lasting power of a great jingle in a modern media landscape, the art of collaborating with clients, and the exciting evolution of his career into recording relaxing piano music now available on all major platforms. Along the way, Pete offers thoughtful insights into marketing, branding, and the magic of combining audio and strategy to create lasting impressions.HighlightsPete’s career journey: From live pianist to studio producer and recording artistThe strategic role jingles play in modern marketing campaignsWhy mid-sized markets are driving jingle demand todayHow Pete collaborates with clients to craft the perfect jingleExamples of jingles Pete created for UNLV Tickets, Glenn Lerner Injury Attorneys, and Findlay ChevroletThe art of embedding phone numbers and websites into jinglesWhy visual presentation is crucial even for audio brandingPete’s views on how Las Vegas has evolved since the 1980sFavorite Las Vegas organizations and networking groupsAdvice on personal branding and social media postingPete’s recommendation of Linchpin by Seth Godin as a must-read for creating career value