Connected 207: New Avenues for Dealership Advertising | Owen Moon, CEO of DealerStream

Dealership advertising is nothing new. But where those ads are being shown and the strategy behind them is always evolving. With new advertising channels and changing customer behaviors, it can be difficult getting your ads in front of the right audience by doing it the way it's always been done. Today, Greg's catching up with Owen Moon, CEO at DealerStream. Owen was on Connected 131 back in 2024 and it was great to hear about his new focus in the industry - connecting dealerships to customers through advertising on popular streaming platforms. In this episode, Greg and Owen discuss: -The value of streaming platforms as advertising opportunities, especially with the growth of that audience. -How to capitalize on a mid-funnel approach, capturing customers before they've made their decision. -Ways dealerships using streaming advertising today are seeing success. If you're looking for ways to increase your dealership visibility and reach, or are just interested in other advertising opportunities, give this conversation a listen! And don't forget that Amplify 2026 is happening on August 10 and 11. The event brings together some of the brightest minds in automotive to share ideas, best practices, and innovations that are shaping the future of the industry. We'd love to have you join us there!