Connected Conversations in Insurance | Episode 9 ft. Heath Shearon

Connected Conversations in Insurance: Embracing Technology and Marketing StrategiesJoin Nick Berry and Heath Shearon, the 'Mayor of Insurance Town,' in this insightful episode of Connected Conversations and Insurance. They discuss the apprehensions of insurance agents towards technology, the evolution and current trends in InsureTech and marketing, and the importance of understanding what technology fits best for your agency. From marketing on legacy media, direct mailers, to optimizing digital presence through websites and social media, this episode covers various strategies that have proven success. They also touch upon the significance of attending industry conferences and events, sharing personal anecdotes and professional advice. Stay tuned for practical tips and relatable experiences from two industry insiders.