Connected: How Scott Lorson steered Fetch TV to Australia's prime streaming aggregator

Welcome to an audio-led edition of Unmade.Today’s edition features an intriguing conversation with one of the most connected executives in the television industry - Fetch TV boss Scott Lorson.Scott Lorson has outlasted the bosses of every other major media company in Australia. In an industry riven by disruption, Lorson has been a constant at the helm of Fetch TV for nearly 15 years.The aggregation service - delivered via the company’s Mighty and Mini set top boxes has hung its hat on elegant navigation and convenient aggregation of all the major streaming services, both free and paid.Last year, in one of the most significant moments for Fetch TV, Telstra bought a $50m, controlling stake from Astro Holdings. It will see customers of the Telstra TV service migrate to Fetch, taking the service into more than a million households.In today’s podcast conversation with Unmade’s Tim Burrowes, Lorson discusses the relevance of Fetch against the increasing smartness of smart TVs, how the next step might be to integrate the Fetch interface into televisions, the current reform of prominence legislation, and where the TV market goes next.Uniquely, Lorson deals with all the players, not just locally but globally, and in both the free and susbscription markets. It means he arguably has a better understanding of the dynamics of the television industry than anyone else in Australia.Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.Message us: [email protected] This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unmade.substack.com