Connected Podcast Episode 106: Engaging Your Niche

Today's guest on Connected is Kelly Stumpe, who's also known as The Car Mom! Kelly co-hosts the Carpool Podcast and helps her followers on Instagram and YouTube navigate the car buying process. With experience selling cars and becoming an industry influencer at the height of the pandemic, Kelly's niche is focusing on helping first-time, young, or women car buyers through the car buying experience. Her approach is all about the four E's – educate, empower, entertain, and engage. Through her growing platform, she's been able to interact with and bring value to her audience, and she emphasized how dealerships can take this same approach when it comes to their customers and their sales process. Carpool Podcast: https://www.thecarmomofficial.com/the-car-pool-podcast Car Mom Instagram: https://www.instagram.com/the_car_mom/ YouTube: https://www.youtube.com/@TheCarMom