EPISODE · Feb 7, 2024 · 43 MIN
Connected Podcast Episode 136: The True Value of the Franchise Relationship
from ConnectedPodcast · host ConnectedPodcast
"For over 125 years dealers have been successful and adapted to every technological change in our industry. Whether it's how vehicles are sold or the technology used in the vehicles, dealers are constantly updating their ability to reach their customers." On this episode of Connected, Greg sits down with Brian Maas, president of the California New Car Dealers Association and outgoing ATAE chairman. Brian and his colleagues are responsible for updating the franchise laws that protect dealerships.
What this episode covers
"For over 125 years dealers have been successful and adapted to every technological change in our industry. Whether it's how vehicles are sold or the technology used in the vehicles, dealers are constantly updating their ability to reach their customers." On this episode of Connected, Greg sits down with Brian Maas, president of the California New Car Dealers Association and outgoing ATAE chairman. Brian and his colleagues are responsible for updating the franchise laws that protect dealerships.
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Connected Podcast Episode 136: The True Value of the Franchise Relationship
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