EPISODE · Jan 10, 2025 · 34 MIN
Connected Podcast Episode 160: Building and Sharing Dealership Messaging
from ConnectedPodcast · host ConnectedPodcast
On today's Connected, Greg talks with Kayla Sheridan, marketing director at TommyCar Auto Group and an Automotive Amplifiers Contest finalist. As a fellow marketer, Greg was really excited to pick Kayla's brain about her experience and how she balances marketing for a group with five different OEMs represented. Kayla shares some of what she does to strengthen and promote their group's messaging: -Advertising across digital and traditional mediums. -A quarterly walk around contest for the sales teams. -Tailoring marketing channels for each of the group's brands. Let us know what you think of the conversation. You can also listen and subscribe now on your favorite streaming platform.
What this episode covers
On today's Connected, Greg talks with Kayla Sheridan, marketing director at TommyCar Auto Group and an Automotive Amplifiers Contest finalist. As a fellow marketer, Greg was really excited to pick Kayla's brain about her experience and how she balances marketing for a group with five different OEMs represented. Kayla shares some of what she does to strengthen and promote their group's messaging: -Advertising across digital and traditional mediums. -A quarterly walk around contest for the sales teams. -Tailoring marketing channels for each of the group's brands. Let us know what you think of the conversation. You can also listen and subscribe now on your favorite streaming platform.
NOW PLAYING
Connected Podcast Episode 160: Building and Sharing Dealership Messaging
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.