Connected Podcast Episode 169: Creating and Directing Demand

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On today's Connected, Greg reconnects with Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group. With over a decade of experience, Colin is always at the forefront of what's going on in automotive marketing. Greg and Colin cover: -How to measure success in marketing. -Insights into creating vs. capturing demand and how to direct it to your stores. -The four key elements that make up an impactful Customer Data Platform (CDP).

Episode metadata supplied by the publisher feed · Published Apr 9, 2025

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Connected Podcast Episode 169: Creating and Directing Demand

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