EPISODE · Apr 9, 2025 · 57 MIN
Connected Podcast Episode 169: Creating and Directing Demand
from ConnectedPodcast · host ConnectedPodcast
On today's Connected, Greg reconnects with Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group. With over a decade of experience, Colin is always at the forefront of what's going on in automotive marketing. Greg and Colin cover: -How to measure success in marketing. -Insights into creating vs. capturing demand and how to direct it to your stores. -The four key elements that make up an impactful Customer Data Platform (CDP).
What this episode covers
On today's Connected, Greg reconnects with Colin Carrasquillo, digital marketing manager at Nielsen Automotive Group. With over a decade of experience, Colin is always at the forefront of what's going on in automotive marketing. Greg and Colin cover: -How to measure success in marketing. -Insights into creating vs. capturing demand and how to direct it to your stores. -The four key elements that make up an impactful Customer Data Platform (CDP).
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Connected Podcast Episode 169: Creating and Directing Demand
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