Connected Podcast Episode 175: Celebrity Endorsements in the Automotive Space

Today on Connected, our guest is Brad Gelber, director of marketing at West Herr Auto Group in Buffalo, New York. Brad has an extensive background in marketing and journalism, and is passionate about giving back to the city he grew up in. In this episode, Brad talks about: -Making the most of celebrity partnerships. -The importance of highlighting players as people in brand marketing. -The value of contributing to the community you belong to.