Connected Podcast Episode 176: Developing Your Brand on Social Media

Today on Connected, it's Russell Richardson, aka Russ Flips Whips! Russell has built a really impressive online presence across platforms, founding RFW Training and establishing himself as an expert at the intersection of automotive and social media. We dive into Russell's background building up his social media success and his advice for any individuals or dealerships trying to build up a presence of their own. Three tips from Russell: 1.) Be consistent and authentic when building your personal brand. 2.) Don't overthink it - just start creating and the rest will come together. 3.) Strategically align personal and dealership brands to benefit everyone.