Connected Podcast Episode 186: The Balance of Branding

What goes into the process of designing a new dealership and where do you even begin? Today on Connected, Greg is joined in the studio by Bill Chidley, co-founder of ChangeUp and author of The Brand Vortex. ChangeUp is a branding and retail design firm that partners with several OEMs and their dealer programs to help establish dealership design and branding standards. They also put out an industry report titled, "Why the Dealership Experience Still Matters," about the importance of the physical dealership in a changing automotive retail landscape. Greg and Bill talk through some of the findings of the report and discuss some of the things dealerships have to balance when establishing their branding, like: - The needs of the brand and the function of the dealership. - OEM expectations and unique dealership identity. - How to align branding when showcasing different vehicle models. Bill had some really great insight to share on some aspects of the dealership that may not always be top of mind, but are so important for the customer experience. Get Connected with Bill and enjoy this week's episode!