Connected Podcast Episode 193: The Future of Automotive Marketing with Brian Pasch

We're thrilled to bring you another insightful episode recorded live from NADA, featuring Brian Pasch, automotive marketing expert and founder of Pasch Group! Brian recently released a report evaluating the current landscape for CRMs in the dealership world. It's titled: Dealership CRMs Must Evolve or Get Left Behind. He joined us at NADA to discuss the transformative trends shaping the automotive industry. In this episode, he and Greg cover essential topics like: • The evolution of CRM to customer engagement platforms. • How CDPs are revolutionizing dealership marketing strategies. • The significance of data hygiene and identity resolution in enhancing sales opportunities.