Connected Podcast Episode 194: Building a Narrative with Paul J Daly

It's another special Friday episode of Connected, recorded live at NADA! Today, Greg's catching up with Paul J Daly, founder and CEO of More Than Cars. If you're not watching Season 2 of their docuseries, The Truth About Car Dealers, you're missing out. In this episode, Paul and Greg discuss: • How to leverage storytelling in building a narrative. • Creating attention and making moments feel big. • How the More Than Cars team is incorporating these ideas in what they're doing daily and The Truth About Car Dealers. Another great conversation with Paul! He and his team are doing such great work highlighting amazing stories from the automotive industry and helping dealers learn how to craft and tell their own.