Connected Strategy by Nicolaj Siggelkow, Christian Terwiesch

https://thebookvoice.com/podcasts/2/audible/96233 to listen full audiobooks. Title: Connected Strategy Author: Nicolaj Siggelkow, Christian Terwiesch Narrator: David Marantz Format: mp3 Length: 6 hrs and 58 mins Release date: 10-20-20 Ratings: 4.5 out of 5 stars, 35 ratings Genres: Forecasting & Strategic Planning Publisher's Summary: In this book, Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies as a new source of competitive advantage. With in-depth examples from companies operating in various industries, Connected Strategy identifies the four pathways - respond-to-desire, curated offering, coach behavior, and automatic execution - for turning episodic interactions into continuous relationships. The authors show how each pathway creates a competitive advantage, then guide you through the critical decisions for creating and implementing your own connected strategies.