Connectif lanza Brilliant: del Automation al Asistente Ecommerce, con Andrea Di Palma [411]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

En este podcast te contaremos en exclusiva mundial qué es Brilliant, el nuevo asistente para eCommerce que acaba de lanzar Connectif, por ahora en exclusiva para tiendas online en Shopify. Tuve la oportunidad de verlo funcionar y como mínimo te vas a quedar con ganas de probarlo. Lo han estado creando a fuego lento. No es un chat, no es un buscador. Es una propuesta de nueva experiencia de usuario apoyada, asistida, en todo momento por IA generativa. Por supuesto, recomendaciones de producto vía prompting, estilo chat, pero también comparación de productos, recomendación de combinaciones de productos. Vamos a conversar con Andrea Di Palma, fundador y CEO de ⁨Connectif⁩ . Aprovecharemos para recorrer la trayectoria de Connectif, que nos explique bien sus planes con Brilliant y charlar un poquito sobre IA, claro. Enlaces de interés:Brilliant by Connectif: prueba su app en Shopify⭐ [Beloved sponsor] Bizum, pago sin fricciones

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This episode was published on May 25, 2026.

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