Connecting 35,000 Kids to Winter: The SnowSchool Experience with Kerry McClay of Winter Wildlands Alliance

In this episode, we chat with Kerry McClay, the National SnowSchool Director at Winter Wildlands Alliance. With a rich educational background and experience in developing innovative curricula, Kerry has helped introduce thousands of students to snow science, winter ecology, and the importance of our snowpack as a vital water source. SnowSchool engages kids from kindergarten through high school, providing them with unforgettable field trips and classroom experiences that combine outdoor adventure with essential STEM education. Every year, SnowSchool reaches 35,000 students across 70 sites, many of whom come from low-income backgrounds and are experiencing snow for the first time. Whether you're a parent, educator, or outdoor enthusiast, this episode will inspire you to appreciate the beauty of winter and the importance of nurturing curiosity in our youth. Life in Motion is brought to you by Actual Outdoors. They help build beautiful brands that highlight the approachable and authentic parts of outdoor recreation. Said simply - they “keep it real”. Find them online at actualoutdoors.com or on Instagram at @actualoutdoors. Tweet us and let us know what you think of this episode! @illuminecollect Find more episodes at www.illuminecollect.com/blogs/life-in-motion-podcast Since 2017 Illumine has donated over $41,170 to outdoor nonprofits and shared over 220 stories on the Life in Motion Podcast.