Connecting Brands with Distributors with Alicia Vargo

In this episode of the Drink Up podcast, hosts Sam Anderson and Adam Smith discuss the upcoming WSWA event and the formation of BevAssets, a nationwide agency focused on helping brands find distribution and customers. They explore the importance of community and networking in the wine and spirits industry, the rise of non-alcoholic and hemp-based products, and the evolving landscape of wine distribution. The conversation emphasizes the significance of building long-term relationships and the need for collaboration in the industry. In this engaging conversation, the speakers discuss various aspects of career transitions, networking opportunities, and the importance of building relationships within the beverage industry. They emphasize the significance of storytelling in brand success and the need for effective sales and distribution strategies. The dialogue also highlights the value of community support and collaboration among industry professionals.