Connecting National Brands with Local Markets

Liza Buchanan, Vice President of Marketing at Sunstate Equipment, shares her journey and insights as she markets the national construction equipment rental company in a highly competitive environment. With a dynamic background spanning corporate marketing, nonprofit work and running her own advertising agency, Liza brings a wealth of experience to OUTdrive. Her expertise in rural community development and corporate strategy uniquely positions her to build Sunstate's brand awareness nationally while driving leads into local markets.  Tune in to gain valuable insights into building effective marketing strategies, the importance of understanding customer needs and how to create impactful brand narratives that drive real results.