Connecting Physical and Digital Worlds Through Trade Shows

Are trade shows worth it? That seems to be a divisive question these days. But here's the truth: Like with many forms of marketing or sales activities, it comes down to execution. Today’s guest, Jake Hall, Keynote Speaker and Content Creator of The Manufacturing Millennial, details how to connect the physical world of a trade show with the digital world that exists before, during and after that event.  Join us as we discuss:How to create value and content from trade showsHow building relationships with other companies strengthens your marketingThe importance of developing personal brands