Connecting Purpose to Growth in PR with Lana McGilvray

Lana McGilvray is co-founder and CEO of Purpose Worldwide, a brand, communications, PR, and growth consultancy that specializes in helping clients drive their purpose and growth. In 2020, PR News recognized Lana as one of the Top Women in PR. Here, she discusses the importance of purpose in brand growth, the impact of AI on business, and the current state of DEI in PR. Key Takeaways:- Purpose is essential for brand growth and authenticity- Brands often struggle to define their purpose- The state of DEI in PR Episode Timeline:1:30  Why Lana was named "One of the Top Women in PR"2:30  Not all brands have a purpose3:45  How to help brands find their authentic purpose5:15  The problem with purpose-washing6:15  Matching purpose to growth 9:10  How AI fuels growth11:45 The importance of human intuition13:50 The current state of DEI in PR16:15 Rebranding DEI20:00 The importance of having a career with purpose  This episode’s guest: • Lana McGilvray on LinkedIn• Purpose North America• Council for Brand Purpose  Subscribe and leave a 5-star review: https://pod.link/1496390646Contact Us! •         Join the conversation by leaving a comment!•         Follow us on Facebook, Twitter, Instagram, and LinkedIn!Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.