Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

from Leaders in Customer Loyalty, Powered by Loyalty360 · host Loyalty360

Send us Fan MailMark Johnson, CEO of Loyalty360, spoke with Jason Whiting, Director of Membership at the LEGO Group, about the new VIP rewards program, building and planning strategic partnerships, and creating value for members through personalization and data.

Episode metadata supplied by the publisher feed · Published Jul 14, 2023

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Connecting the Bricks of Successful Loyalty: How LEGO® Built the VIP Rewards Program on Fun, Creativity, and Inclusivity

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This episode was published on July 14, 2023.

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