Connecting The Dots 01 | You Don’t Need A Promo Video, New Website, or Facebook Ads…yet!

You Don’t Need A Promo Video, New Website, or Facebook Ads…yet!   Business Clicks Podcast - Connecting The Dots Special Episode #1   The part of marketing that we see from businesses are their deliverables.  These are the content, the website, the Facebook or Google ads, and identity assets like logos.   Most businesses when they think of marketing think of these deliverables.   They are the shiny objects that distract us from the components of marketing that actually generate you money and a return on your investment.   The process that I use successfully when working with organisations is to 1st start at the core of your marketing which is the strategy.  The strategy outlines and creates clarity on who we are serving, why we are serving them, where their attention is and what problem we are solving for them.   After we develop a strategy for the organisation we move through to developing the objectives.   The objectives are the components which allow your deliverables to function, such as your goals, your user experience, or your funnels.   When that has been done properly we have them in a position to develop the shiny objects, also known as the deliverables.   These other components that will Be seen by our audience and our competitors.  But they are the final step in the process to successfully marketing and making money, not where we begin. Learn More: https://www.adambarbaro.com/work-with-me/