Connecting the dots for shared purpose in healthcare with Laila Waggoner

Laila Waggoner, founder of Strategy for Hire and SHSMD National Advisory Board member, has spent more than four decades moving between agency leadership and health system marketing — and she's put that experience to work helping organizations on both sides collaborate more effectively. In this episode, she and host Lauren Minors explore what makes partnerships actually function, why health systems were never quite built to work as systems, and what the entire healthcare marketing industry could learn from getting honest about shared purpose.