Connecting the Dots: From Call Center to Sales Assembly with Tanner Lacey

How important is peer learning in sales training and development? It helps you build relationships that are crucial for your overall success. In this episode, Tanner Lacey, head of New Member Sales at Sales Assembly, discusses the significance of establishing relationships and the value of go-to-market strategies. He also provides insights into sales commissions and the common mistakes companies make in their compensation plans. He also emphasizes the need for simplicity and transparency in commission structures. Our guest has a background in early-stage startups and a passion for go-to-market strategies. He is dedicated to helping teams improve their sales skills and become more effective in their roles. Tanner explains the different stages of startup growth and the challenges and opportunities that come with each stage. He highlights the importance of hiring the right people and building a strong team. Tanner concludes by discussing the role of partnerships in sales and the focus on relationship selling at Sales Assembly. Show Highlights: 2:01 Tanner's family background 5:23 How Tanner's previous experience as a call center agent relates to his current job 9:30 How marketing helps in sales 19:25 You can crowdsource knowledge 21:32 The misconceptions about commissions 30:57 Growing pains are necessary 37:11 The upside of choosing a downgraded job title 46:37 What is foundational training? 52:41 How to assess business progression? 1:01:08 Selling learning and development LINKS MENTIONED Connect with Tanner Lacey on: LinkedIn: https://www.linkedin.com/in/tanner-lacey/ Connect with Grayson Faircloth on: LinkedIn: https://www.linkedin.com/in/nosyarg/ Email: [email protected] Connect with Crystal Bell on: https://www.linkedin.com/in/crystal-bell-ms-eit/