Connecting the Dots On Hybrids That Deliver, or Disappear

In this episode, Pioneer Territory Manager Alex Weldon and Pioneer Field Agronomist Aricka Wech pull back the curtain on how corn hybrids and soybean varieties are selected, tested, and ultimately brought to market — or phased out Joined by Product Lifecycle Manager Mike Johnston, the conversation digs into the full journey: from early-stage breeding and years of field testing to the tough calls that determine which products make the cut. Along the way, you’ll hear how data, local insight, and good old-fashioned gut instinct all play a role in building a lineup that performs across real-world environments. Listen for: Why yield is king—but not the only factor that matters The hidden “art” behind hybrid selection beyond the data How products are stress-tested across geographies and years What drives decisions to retire a favorite hybrid Why broad adaptability often beats hyper-local performance Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.