Connecting the Funnel with AMC
from Better Advertising with BTR Media Hosted by Destaney Wishon and Justin Nuckols
Amazon has given brands a serious upgrade when it comes to ad tools and data. But turning that access into strategy takes more than dashboards. In this episode, Destaney and Joe Shelerud, CEO and Co-Founder of AdAdvance break down how to use AMC to better understand customer behavior, justify budgets, and connect upper and lower funnel efforts. They cover the shift toward audience-first creative, how to avoid siloed campaign thinking, and how to scale insights without getting overwhelmed. Key Topics Covered: How Amazon is democratizing insights and creative tools for both small and enterprise brands The real value of AMC and not just for data, but for action Path to purchase, time to conversion, and ad type overlap to guide your decisions Building audience-first strategies with AMC Audiences, even within Sponsored Ads The risk of viewing ad types in silos (and how to connect the funnel) A layered approach: starting with foundations, then building up through audience, analytics, and finally custom queries Frameworks for helping brands prioritize what to do next, not just chase new features Destaney and Joe’s complementary POVs: analytics vs actionability, data vs gut Connect with Joe on Linkedin: linkedin.com/in/cal-kildow-597b81220 Connect with Destaney on Linkedin: linkedin.com/in/destaney-wishon
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