Connecting with clients in a digital world

Faced with the challenge of engaging with a new generation of clients, head of partnerships at Advice Intelligence Fraser Jack tackled the issue head-on - by starting his very own podcast. Fraser joins host Sarah Kendell on this episode of The ifa Show to share why he finds this such an effective tool for communicating with prospective and current clients, how he's grown his listenership, and what tips he would give to advisers looking to enter the podcasting realm. He also addresses how this medium differs to traditional forms of marketing, why podcasts are useful for meeting regulatory compliance, and what he predicts the financial advice space will look like over the next decade.