Connecting with consumer values and understanding buying behavior.

In this episode, Land O’Lakes Senior Vice President and Chief Strategy Officer Jason Trusley joins host Kim Olson. Inside baseball? Not here. We try to break down the path forward for our cooperative system and what it will take for us to continue supporting America’s farmers, ag retailers, communities, and consumers for another 100 years.Check out Rootedintomorrow.com for more stories of incredible farmers!Follow Land O'Lakes Inc at:Facebook: www.facebook.com/LandOLakesIncInstagram: @LandOLakesIncLinkedIn: https://www.linkedin.com/company/landolakesinc/Follow along with our other businesses. Dairy: www.landolakes.comAnimal Nutrition: www.purinamills.comCrop Protection: www.winfieldunited.comSustainability: www.truterraag.com authenci.com