Connecting with Gen Z: Ft. Andrew Roth (dcdx)

from Marketing Moves · host VividFront, LLC

A lifetime of exposure to technology has significantly shaped Gen Z’s behavior when it comes to purchasing habits and media consumption. Andrew Roth, Founder and CEO of dcdx, helps businesses better understand and connect with Gen Z through tailored marketing. He joins Marketing Moves to talk about his research business, the relevance of Gen Z culture, favorite brands amongst Gen Z, and how to speak their language. If you want to appeal to Gen Z as a marketer, click here and press play!

Episode metadata supplied by the publisher feed · Published May 30, 2024

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Connecting with Gen Z: Ft. Andrew Roth (dcdx)

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