Connecting Your Company Culture with Your Brand with Denise Lee Yohn

Organizational culture is almost becoming cliché. Yet, culture is vital to both employee and customer experiences. Brand expert Denise Lee Yohn and author of Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies shares insight to building a culture unique to you and aligning that culture with your brand. You need to connect the internal view (what it's like to work here) with the external view (how people see you). In this episode, Kevin and Denise discuss 1. Lessons to create fusion at any level. 2. Brand types. 3. Artifacts and rituals.