Connection Not Conversion Builds Lasting Profits | Maria Ross | Ep 810

"If you don't have your house in order internally, the external is just a facade, and people see through that very quickly." Maria RossJoin Niiamah (@niiamahashong) and strategist Maria Ross as they expose empathy as the ultimate competitive advantage. Learn why solo entrepreneurs need empathy most and how it builds influence without forceful authority.Welcome to the Outlier's Edge Podcast, hosted by Niiamah Ashong, Founder of Outlier's Edge and Sherpa of the World of Difference. On this podcast, you'll join other high-performing unconventional leaders and entrepreneurs (aka Outliers) as they talk about leveraging what makes them different to make a difference in the world.--Check out the video episode on YouTube!--Timestamps:0:00 Empathy drives radical business success1:54 Secret ingredient of effective marketing4:53 Two books tackle empathy challenges8:25 Inner game creates outer success12:06 Empathy definition breaks common myths17:06 Investment mindset beats quick fixes24:41 Human capital needs optimization, too30:15 Influence through genuine connection building35:24 Leadership requires an appropriate empathy balance39:34 Time prioritization determines empathy successEnter Maria Ross's World:Facebook | Instagram | Twitter / X  | LinkedIn | Youtube | WebsiteContinue in Outlier's Edge World:Facebook |Instagram | LinkedIn | Youtube | Website | Guild Community