Connection over Clickbait: Authentic Marketing for Small Businesses with By Maddy Aucoin

from Social Goals: Social media strategy for small businesses

Small businesses don’t need clickbait or manipulation to thrive. In this episode of Social Goals, Kat is joined by copywriting expert Maddy Aucoin to share how small business owners can use authentic, honest marketing to build real community — without relying on sleazy sales tactics or viral trends. They discuss the dangers of fear-based messaging, why trust and transparency matter more than ever, and how infusing your everyday life into your content can strengthen your brand (plus simple ways to show up online that feel good for you and your audience.)What You'll Learn:What honest marketing looks like for small businessesHow fear-based tactics hurt your reputation and bottom lineWhy authenticity wins over "expert hacks"How to use your real life (like coffee shop visits or hobbies) to connect with customersEasy ways to show up more consistently and joyfully onlineDon't forget to like, subscribe, and leave 5 stars! ☆ Build your custom social media game plan with Social Goals: The Course https://socialkatmedia.com/social-goals?utm_medium=podcast&utm_source=social-goals☺ Connect with Maddy: * Instagram: https://www.instagram.com/bymaddyaucoin/* Website: bymaddyaucoin.com ☺ Connect with Kat:* Instagram: https://www.instagram.com/socialkatmedia/* Threads: https://www.threads.net/@socialkatmedia* LinkedIn: https://www.linkedin.com/in/kat-tepylo-murphy/ ☺ Free Resources to Help Your Small Business:https://socialkatmedia.com/resources?utm_medium=podcast&utm_source=social-goals

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This episode is 31 minutes long.

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This episode was published on April 28, 2025.

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