CONNECTIONS: Cafedirect: how a Fairtrade organisation can thrive in the face of adversity

from Office Hours · host King's Business School

Cafedirect was the first Fairtrade-certified business in the coffee industry, investing profits back into farmers while still being a successful B-corp and surviving the 1989 global collapse in coffee prices. Cafedirect CEO John Steel joins Juliane Reinecke, Professor of International Management & Sustainability, as they discuss how the company has faced challenges from the financial crisis to creeping corporatisation, their work with farmers and communities around the world and how the coffee industry is facing current and ongoing crises like Covid-19 and climate change. Learn more about Cafedirect: https://www.cafedirect.co.uk/ Learn more about King’s Business School: https://www.kcl.ac.uk/business

Episode metadata supplied by the publisher feed · Published Feb 9, 2022

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CONNECTIONS: Cafedirect: how a Fairtrade organisation can thrive in the face of adversity

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