CONNECTIONS: How do we fight fake medicine in the age of social media?

From snake oil salespeople to dodgy labelling, fake medicine has been around for 100s of years. But how do we fight an evolving threat now that people inform themselves about and buy pharmaceuticals online ? Dr. Prokriti Mukherji, Senior Lecturer at King’s Business School, recently had the opportunity to converse with Dr. Bahijja Raimi-Abraham, Lecturer in Pharamaceutics at King’s College London. Bahijja is on the frontline of solving pharmaceutical challenges in infector diseases with a focus on malaria and latent and asymptomatic infections. As the founder of ‘Fight the Fakes’ she’s perfectly equipped to tell us about her experiences on the digital frontline. Listen for insights on tackling malaria, fighting fake medicine, and communicating with consumers directly.