CONNECTIONS: How to make Financial Advice Accessible for all Genders (Part 1)

The way financial institutions communicated with women in the past could be off-putting. So how can the industry tackle any unconscious bias? Dr Ylva Baeckstrom, of our Economic Equality Impact Group, James Penny, Managing Director and Head of UK International Bank at Barclays, and Martin Gronemann, Partner - Financial Services at ReD Associates discuss why it is important to get gender right and how the industry can be more inclusive, from wealthy clients to communities on modest incomes. This podcast was recorded in March 2021. Learn more about King’s Business School: https://www.kcl.ac.uk/business Learn more about the Economic Equality Impact Group: https://www.kcl.ac.uk/research/economic-equality-impact-group