CONNECTIONS: Marketing can Save Lives

How do you talk about a subject which in many cultures is taboo? Especially when not taking about it can jeopardise women’s health? This was the challenge faced by the Know your Lemons campaign. Just 4% of women know the science of Breast Cancer. Dr. Prokriti Mukherji, Senior Lecturer at the King’s Business School was joined by Dr Ilia Protopapa, Lecturer(Assistant Professor) in Marketing to discuss the campaign, which educates women on the signs to look for whilst navigating complicated cultural barriers to communicating the issue. Listen to this episode to gain a deeper understanding of the process involved in international marketing campaigns from translating scientific research into accessible language to how to best communicate these issues in an online space.