CONNECTIONS: Marketing the 'Know your lemons' breast cancer awareness campaign

from Office Hours · host King's Business School

Just 4% of women are aware about the science of breast cancer. The 'Know your lemons' campaign educates women about the signs to look for whilst navigating complicated cultural barriers in communicating breast cancer awareness. This episode explores how an international marketing campaign was delivered from rephrasing academic language to engaging and expanding an audience

Episode metadata supplied by the publisher feed · Published Jun 22, 2023

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CONNECTIONS: Marketing the 'Know your lemons' breast cancer awareness campaign

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