CONNECTIONS: Social marketing: creating change, not sales

from Office Hours · host King's Business School

Professor Douglas West and Dr Gillian Kingston, Research Director, M&C Saatchi World Services discuss how social marketing can change behaviours. Why is behavioural change a bonfire, not a firework? What makes a successful campaign? What research techniques matter? And why is it just as important to understand your competitor as it is in commercial marketing? Learn more about King’s Business School at https://www.kcl.ac.uk/business

Episode metadata supplied by the publisher feed · Published May 5, 2021

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CONNECTIONS: Social marketing: creating change, not sales

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