Connectivity and Disposable Hygiene: Challenges to “Smart Diaper” Adoption

With the advent of smart homes, it’s not a stretch that smart technology would be applied to disposable hygiene. Currently, smart disposable hygiene products are available for both adults and babies. For adults, these products are marketed towards healthcare providers and professional caretakers and meant to help detect early health issues. For babies and parents, smart disposable hygiene products can detect when a baby needs a change and can help monitor sleep patterns. This technology comes at a price that may turn away all but upper class parents, however.    Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.