Connor Price

On average a million streams is around four thousand dollars USD on Spotify and we're averaging like 60 million streams a month right now Across our catwalk. Things are just pretty crazy and I don't think most people know that there's that potential because in music you hear there's no money in streaming But I'm like that's because labels own 80% of your songs, but if you own your songs, there's a shit ton of money in streaming Okay, welcome first So I don't know what the real intro of this is gonna be but I wanted to introduce this to you guys Sam had put this on the calendar like hey we're recording with Connor and And I think he those you guys in person or in real life or whatever and he kind of loosely said I was he said something like I was like is that the rapper kind of music person and then when I was doing the prep for this? I was like oh, it's these these people. Oh my god.

I love I love your stuff I am so excited for this As you can probably tell because I'm screaming but I'm so excited for this because I think what you do is literally amazing I think it is so smart and I think it is so impressive what you've done You know, we've had the chance to talk to mr. B son's podcast and we talked to us in manhaj in the comedy world We've talked to some kobiko on the YouTube side who you kind of look like I think you know that But I do I gotta say I think you are playing tick-tock like a fiddle I think you have figured out like the thing every platform that comes out There's like there's like the people that like kind of come from the old world onto that and just kind of try to do the same Thing but maybe shorter or faster or video or whatever And then there's people who figure out that medium for what it is and I think you figured out how to do music on tick-tock like nobody else I don't know if you're a marketing genius or if you fell into that but either way it's working and therefore I am so excited to have this conversation because last night you can tell I'm kind of tired because I was binging your content I was just so inspired. I was so inspired. I don't do anything in the music world I bet 99% of the listeners don't do anything in the music world, but I was so inspired just by what you're doing So that's my intro of just a fanboy because I can't believe how good you guys are what you do Yeah, no as far as the marketing stuff goes that's all Brianna Which is why it's so fun to be able to do this conversation with her because we do everything together But so many of my ideas that have gone viral are right So let's give people a little context and we can either explain it or I do think it would be better to literally just show it So I'm gonna love the show nothing so I have a bunch that I liked You know much I like this I was last night so I'm doing this on my laptop And I'm not logged into the tick-tock and I kept hitting the like button and like you know I was like trying to like it It's like create an account I almost created a second account just to give you the like because I was so I felt like you deserved it Like oh, thank you, you don't play someone earned it.

That's all I thought Play a video play one of the videos. Oh, yo, yo, what is he doing? Oh, yes, he was telling me that if you if you cut carry it a certain way you can play it like a flute He really thinks that's gonna work apparently is a thing just a gun right? Yeah, do me a favor pull up Yeah Create these these little like Opening skits and you don't hit him like okay traditional way of doing things somebody wants to be a musician They're gonna fire up tick-tock and they're gonna just play their song Maybe they play the song with a music video already baked in and if it's me and I'm just hearing the opening of a song It's usually pretty slow.

There's a little bit of a build-up You know just like a little bit of instrumental playing at the beginning or they might say hey I'm Sean this my new track give it a listen right kind of boring sort of begging for attention whereas you have these little opening skits That gets you curious of what's gonna happen you're playing all these characters like you know Eddie Murphy in What movie was? Tyler Perry and playing all characters and then then you hit up with a track that's actually like surprisingly good for how simple the intro is I don't know how to explain it But this is how you got famous for doing this stuff on tick-tock sure yeah No, so I make music specifically in the kind of hip-hop rap world a little bit of pop sometimes But yeah, so the whole goal with these videos is to not make it seem like you're selling someone especially on TikTok The moment you feel like someone's like hey check out my song you're gonna swipe away So you have to provide entertainment first and we have found the best way to do that is through skits It was really easy because Conner's been acting since he was six years old So it was the perfect way to kind of merge those two worlds and it worked Yeah, I saw you were in a bunch of like good luck Chuck Yeah, I started acting when I was six in Toronto where I grew up started with commercials when I was 10 I did a movie called Cinderella man I played the Sun Russell Crowe and that film and that was kind of the first huge project I was ever part of first time I went to LA for the premiere sign with a US agent and so from a kid I've just been doing TV and film my whole life and then when COVID hit and production shut down I was like what do we do I was working at Alpha Paul at the time the pet company I left that job and then I was like okay Conner's really good at wrapping He's he's loved hip-hop for so many years Why don't we try marketing that and he didn't want to because he thought TikTok was kind of lame like it was in the era where people just did those Little dances so yeah, I took some YouTube videos yet filmed turned them into vertical pieces of content He's like I'm a thesbian I'm not gonna be on TikTok an actor I was in the films my biggest regret is not starting sooner on like social media specifically I'd always been anti that once he saw a video go viral and then it translates to streams the next day He's like okay, maybe we can't do everything every time every time yeah, let's pause for a sec Yeah, we gotta say the background here because people said Alpha Paul So basically I I'm friends with Ramon who then became me Sean Ramon or all buddies Ramon is on episode two or three or four Sean talks to him He had a pet step so to get a soap opera company and then a pet company I remember Ramon bought this pet business that seemed outlandish at the time turned into a successful business I went to Vegas to hang out with him I think I was there regardless and I just have to hang out to the office Brianna was his right-hand woman running marketing and everything else at the company I go to this brand-new office that he has and remote's like Connor is Brianna's wife. She's actually just gonna help us move He's trying to make it a movie or trying to make it You showed up like hi on drugs because you were afraid of flying so you're like you're like dope. I hated flying and I took up I took too much medicine and I got to I was still figuring out the dosage and I got to go to sleep So I was like all messed up.

I was like I'm sorry guys. I'm like intoxicated But I remember meeting Yeah, he was moving boxes like you were because you were an actor and you were in between shit And you're just moving and then like months later he remembers like hey remember Brianna's wife or husband She he's like trying to actually become a rapper and he's actually good and I'm like the guy's movie what really I don't buy it I don't buy it and then you had like some traditional rap music videos and I'm like okay he actually is quite good Then Ramon was like hey Brianna's actually left Alipol And she's gonna take over his shit and then I start seeing a TikToks and I'm like oh my god This guy's the best and then you blew up and now it looks like you have like eight million monthly listens on your Spotify He's remote telling me that you guys are independent I know so you like own all the music and he's like saying like dude Their numbers for revenue are outlandish you can say if you want or not But like they're making a really good living now Connor's going on tour. He's with hoodie Allen He's in Europe he's selling out shows in Europe and now you're like legit famous He looks like your top song spin in has a hundred and five million downloads the other one is 74 million Like you guys are killing it and I knew you just as this nice guy who was moving passes and this was only I think this was Three years ago this wasn't long ago. Maybe don't happen so fast.

I was at a comedy show five years ago in 2018 Do you remember that it was like a Christian show and then yeah, you came to the office I think you and I were like budding heads that day and then Ramon's like oh, he's just on drugs I'm like, okay, that makes sense. Yeah, what Ramon told me? Yeah, I was like yeah Same thing in the office, but he was like, you know a little bit like dumped out from the the flight and he goes You know Sam normally asks like pretty direct questions like add drugs. Oh Sam was getting the time everyone's laptops Like what are you?

I'm nervous as hell and you know this but I also saw your work before we ever met because you were behind a lot of the ads So I'll fall off a pot scaled like crazy. So we're known about this business. That's a dog ramp business initially So it was literally like it was called sausage dogs. That's great.

Wow, which is also what they used to call my dorm in college But then so well played so then it's like little dogs use the ramp to get up on the bed or on a couch or down from I have four of them on house because I got a little dog and I also never known so he sent me four three ramps So there was so these were great, but I was like how do you sell these like you're looking for these? No, but she really realized they want it so we got to like make ads that teach them that they want it and I was just getting It I was most of the reason I started in econ brand because I was sitting at his house hearing the Shopify It's ching ching on his phone. I was like dude. I want that noise in my life.

How do you do that? So I decided to start one and to help me he goes he's like here I added you to my ad account which is like basically like adding you as a cosigner on a bank account basically nobody gives Their Facebook ad account to somebody else that's very internet is that kind of guy that kind of friend and so I'm in the ad account And I'm looking at all your ads that you created because you had all these video ads that were working to sell pee pads and ramps All this stuff and I was like damn I need somebody who's good at creating ads And I think was is it right that you were just kind of like at that warehouse Or you just like come up with the concept yourself and figure out like test them Is that kind of where you got this like quick video you and your sister? I think it was mainly myself and Catherine do you remember Catherine Catherine and I ran the marketing and then my little sister would help me but basically we would just try and like either Pull at someone's heartstrings like we would start a video with maybe an injured dog and then instantly a person that hasn't injured dog Can relate to that and they're like all like and then we show the solution and then a cute little dog We literally bought a Chihuahua she's upstairs just to use like for marketing ads And we would show her trying to jump up on the couch and instantly everyone that has a Chihuahua is like oh my dog does the same thing Boom here's a solution and it just freaking worked It was wild like I couldn't believe it We went from an office as big as a bathroom to like a 20,000 square foot warehouse within a year Yeah, I was doing a lot of moving I was moving a lot Connor would help film he would help edit the ads Yeah, it was a family production and then all the high-performing ads we filmed in either our living room or clothes living Yeah in our house and then when I was like, okay, I really want to do my own thing We want to start a family. I need to leave this pet company It broke my heart for most my best friend, but I had to ultimately leave and I was trying to start other companies I'm like, what can I start?

I started like a coffee brand of like a Christian brand and then our friend Cliff Weitzman He's the CEO of speechify. We know Cliff. You know, I love Cliff was he says a lot of talking on this morning I said I was gonna be on you Yeah, Cliff was over for dinner and I was just venting my frustrations of product boredom and he's like breeze up Like this is your product. He's like Chris Jenner the shit out of him So the next day I stopped I had a huge order and inventory of coffee and I let it go to waste and I'm like We're going all in on this and I pretty much just use the same mindset I used to sell the dog ramps to sell his music It's like how can we hook someone in and how can we tell a story around this song because a lot of music these days is just like a really cool Beat and like some generic lyrics, but I'm like there's a lack of storytelling And I think that's what music online is missing and we did it so and we're doing it independently So so you can see it because as I was doing my binge.

I can't even call it research I was just enjoying myself going down did the tour difference down your profile the first video actually on your YouTube channel It's pretty dope. I don't know if you've seen the very first video that they first song that you posted Is that the one where you wrap about how you Yes, yes, yes, yes, yes, yes, yes, yes, yes word or what do you do? What you just ask? So you wrap about how you used to have a stutter and in the song you're basically every like a bunch of words And by the way you sent me down a watsky rabbit hole to last night like we love Huge inspiration for I've never heard of him.

He's though so anyways, that's the first song and it's like okay This really has talent, but also it's like I don't know It's never been easier to go on I don't know fruit loops and make a beat and then try to wrap and like do 15 seconds of a good rap Like that's I guess never been easier. Would you say like it's kind of more competitive than ever to do that part? Totally totally. I mean, there's what 60,000 songs uploaded every day more I think the data is closer to 100 now, but roughly I'd say to be safe 60,000 songs uploaded every day Yeah, the ease of being able to make music now especially in the hip-hop space with Programs like for me looks like where you can slice where you can sample samples.

Yeah, it's yeah A lot of people are making music way more efficiently than ever see like kind of the progression like okay getting some views We put out some good tracks, but like there was all I could almost draw a line like then they figured out how to create like hooks for these Videos yeah, it was the presentation Is that when you join a friend like is that kind of when you christen or the shit out of him? Yeah, that's when I really stopped trying to do a million things and focus just on him and the biggest moment for us was creating a Series that's when we started the spin the globe series where he would spin a globe and land on the country and collab with an artist That took us from like here to like yeah, that took off like crazy That's that first video that we did where we landed on Zambia and found the Zambian artist that that video has 72 million views on TikTok And 72 million views on YouTube shorts, so explain that video. Yes So it was an idea where I had this song with this artist named Killa Who's this independent artist from Zambia when we first worked with him? He had less than a thousand months He had 189 months And now he's over a million because that song which is incredible Wow and it's like changed changes like um but essentially we were like alright How can we market this and I was like alright we need a strong hook in the first two to three seconds I want to break it down No, please do yeah, yeah, I'm just going to go over my finger lands and find an artist from that country collaborate with you No songs would happen Alright, well find out more about Zambia I started researching some up and coming artists and one guy really stood out to me his name is Killa He's a rapper from Lusaka, which is the capital of Zambia I felt like a style in his voice would sound perfect on the song I'm working on so I reached out to him Sent him to be and then a few days later he sent me back So that whole thing five seconds there like the speed that you hit him with that initial hook you're already started You're like midward you're like alright.

I'm gonna spin this globe now You're doing something interesting visually and and then you set up the premise the stakes of like wherever my finger lands I'm a fine artist and she was strong with them, which okay? I've never heard of that before so where does this idea come from and like how much time did you put in that first Getting that first five seconds to be good I was literally at the gym with Connor's mom and I thought of it and I texted him I said I'm starting at Target. We're grabbing a globe. Here's the idea and his mom parked the car I ran and got it was like 19 bucks and to be honest at the time We didn't realize it would blow up and we posted on a Sunday and it got three million views the same day I'm like oh shit.

Okay. This is a series We have to do this again and instantly I went on my phone and like what countries next and I start hashtag Dutch rap I really wanted a Dutch artist I think that language is so beautiful and I found this guy named Ben's then we did episode two two weeks later And boom that's been in it that's the song that now has over a hundred million streams on Spotify unless the nine months That's so insane. That's it isn't saying yeah, so that first one that that you were just playing it really was just like okay How do we make content around the song? What's the contentable moment?

What's something visual? What's something visual we can do right? So for spinning like the other one you played with the carrot flute it was that idea of like alright This flute is such a strong element of the song I remember watching video back in the day where someone made it No, no, no Christian our brother-in-law was making a carrot food I was here in idiot what are you doing and it actually ended up working? I'm like what if we bring that into the video and then that's what made the song now people like call me the carrot flu guy I'm like what so for this one the contentable moment for us was like alright We have this artist myself from Canada We have this other artist from Zambia country that most people don't even know where it is on the map So you actually knew the artist you had the artist idea first You know how do we tell the story of that almost in reverse engineer the story correct for this one?

We had the song first for every other one we were like we had no idea This was gonna blow up all our content that I performed well at this point was skits since every time we posted a non skits It never did as well. So we really were just like let's see what happens I was very much inspired by like content creators like Mr Beast yeah as you can tell from like the whole editing style and I edit all my tiktoks and so like the one word at a time I love how in videos it starts the first frame you hear alright guys today We're gonna blah blah blah he just gets into it right away and so I was inspired by that hence this intro Yeah, the first one we had the relationship with the Zambian artist first but after the first episode it was very organic And we found the artists like literally two days before the song was recorded and why do you think this video popped off like that? I think the hook is really strong. I'm gonna spin this globe wherever my finger lands.

It's like alright What's about to happen is he gonna go there? You're gonna find an artist immediately you're interested where he's gonna land right and it's visual You see a spinning globe now. You're gonna stick around to see alright Let's see where it lands I land on a country like Zambia something most people haven't heard of and I send in a Collaborate with an artist now. There's another hook of oh, what's this guy gonna look like?

What's the song gonna sound like and then they stick around and then be good right totally and how many times you have to Spin that globe to lay it on say oh gosh, I couldn't even tell you wait too many times yeah That's another good tiktok like behind the thing every couple seconds like every four to five seconds There's just something new there's like a new like if you're thinking of leaving you're like okay, wait Maybe I'll say oh I'm thinking of leaving oh wait. I want to see him. Oh, he's about to start I'll say like there's even with the carrot food video. You'll notice every time there's like a dull moment We have a of the drill right?

It's like the weird brother pops in and like surprise It's like every two or three seconds almost like the attention is about the laps open up on you curiosity Even we even do that with the music creation so if Connor's writing a verse and the flow is the same for too long I'll be like that's not contentable. I need you to switch your flow up faster So that it can be a new moment where the beat drops and the producer goes yeah like yeah Once we started seeing how well the content was doing for the music I started approaching my my creative process with writing the music Thinking about what the content would be and a lot of times the content would come first So I would you know that whole character video did so well and then we started thinking what other weird instruments could we use? And then we would think of a weird instrument like a xylophone and then we made a xylophone beat Oh, or one we wanted to do on where the fire alarm goes off mid recording session But he's like wait stay that sounds sick and then they bring out the beat pad and we wrap over fire alarm Yeah, yeah A lot of times we would think of the content first and then make the song was there like a revenue number in mind that you guys Need to have in order to make this a whole time yeah My dream was like I want to make ten thousand dollars a month from this I'm like if we can make ten thousand dollars a month I'll be like the happiest person in the world and I don't know if you guys know how it works But it's roughly there's a lot of variables but on average a million streams is around four thousand dollars USD on Spotify and we're averaging like 60 million streams a month right now across our house things are just pretty crazy And I don't think most people know that there's that potential because in music you hear there's no money in streaming But I'm like that's because labels own 80% of your songs, but if you own your songs There's a shit ton of money in streaming and I kind of want to just bring awareness to that Yeah, well what was like the alright so you guys were just doing your thing and then there was that that pop moment I what was the first month of sales on the pop like when it when the tip in the first video really worked out? There's a three month delay in accounting So whatever you get from like January for every March you get it in April and I remember that pop moment God is our first six figure month Yeah, and we lost our minds what were you making per month before that like I was like under ten thousand dollars to Yeah, yeah, yeah, yeah, no that globe series really like if I showed you the chart of my Spotify fart As you see my daily streams were here and then it just explodes like way up What's really cool is that a lot of people have a big moment and they slow down they get comfortable But the second we had that big moment.

I'm like we're pulling all night We're going harder than we've ever gone so you can see the chart it goes up and it stays up Which is like the beauty of it. We didn't stop like I literally remember our baby was sleeping He was four months old during the globe series and we would take turns pulling all night It's kind of would be editing the videos go in give them a bottle keep editing it was crazy. We were on crack I don't think it would I don't know how we did it last night when I was watching all the videos I thought Connor is a genius and then now I realized that Brianna's genius actually and Drink of water. I just have a thousand questions for this is so amazing.

So you really did Christian. I'm curious just For relationship point of view when did how did you meet and when did you meet and like at the time was like? I'm gonna be a rapper and you're like you got it honey. Go for it.

No, we were 10 and 11 years old We lived in the same apartment complex Yeah, when I was telling you earlier when I did that movie Cinderella man So the first time I went to LA for that premiere after that I started staying in LA for a few months every year for auditions and stuff like that and we would stay at this apartment complex called The Oakwood Department which was kind of infamous for having like a lot of child actors They there and Brianna's little sister Chloe used to act and so her family and my family lived at that apartment complex at the same time And I was 10 and she was 11 and that's when we first met. Yeah, and we stayed friends. We swapped AIM addresses And then like it's just a cool story because You were supporting him. I imagine I don't know what the life of an actor is like, but you're you're you're supporting him and then You know now you guys are a team.

It's like flip-flop because his acting was much more lucrative than you think like when we first got married He was on a series called X company He did three seasons of that and he was a lead on that and it does pay quite well I don't know if I'm like contractually even a lot of say so I won't but at the time he was more supporting me And then I was working and I did I was a nanny at the time So I wasn't like bringing in like huge amounts of money and I did the pet company stuff and during that time He wasn't working so then I was supporting him. Yeah, and now we've come to this like even ground We're working together and supporting each other and our family my sister my brother-in-law my little brother everyone quit their jobs And they're all working on our team. So it really just is a family operation. We go to coffee shops every day They help us edit they help us like manage the house.

They're watching our baby right now So we could do this my brother-in-law Christian mixes and masters all the music he produces a lot of it that whole carrot Flute he played that on the recorder. So yeah, we keep it on the family We all swap who support to and I knew I'm like one day there's gonna be a point where we can all just support each other with this like big Thing but I don't know what's gonna be I wasn't expecting it to be counter-wrapping We had a guy on the pod a long time ago You might know him his name is Mike Brown and it's one of the earlier episodes and I forgot what he was doing exactly If some like mineral oil He would go knock on people's houses and be like hey You know there's like some minerals under the ground that you live in and if you sign this paper that says like cool Do you have the rights to like get those minerals out dig those minerals out or whatever mind them? You can get paid this amount of money today upfront you get this amount of money today And if you got like if there's a hundred houses you need all 100 a sign and if you got that then you can sell that that bundle of Letter saying yep, you have the rights to a company that actually does the mining He was making millions of dollars doing this in Texas and he was like yeah I was doing this and I was like that doesn't sound like it takes a lot of people He's like no it's just me and then I think I brought him at two brothers And I was like oh what's that like working with family because like you know here are different things This is before I started a business of my life I was like you know what's that like and he's like He just looked at me like I was stupid and he was like what do you mean? It's the best and I go oh I mean like I guess you guys get along or what so I know of course You know it's not all perfect But he's like my theory of life is you find the people that you love and then you do life with them And that just like I've been ringing in my ears for like three years now It's like find people you love and then do life with them find excuses to do things with them Whether it's work vacation or learning something together or joining us We're learning a sport together whatever it is Would you say that's accurate for you guys or do you guys have anything that maybe we'll ring in my ears for another three years about this?

I'd say I'd say it's accurate But there definitely are like we have to plan date nights or else we will never spend time together as a married couple We turn into just business partners for a while and that's it or like for example We'll get in an argument as married couples do but then we have a podcast interview the next morning or a video to shoot So we have to put aside our pride of like who's right or wrong to make a work come first for my siblings If they get in a fight, I just had to talk with them last week I'm like you guys are messing up my ecosystem. We have like a family ecosystem right now If you fight with you then now Connor can't mix his music with him and then if he's so everyone freaking get along so sometimes I have to like That person that's like stop fighting because business. You do Yeah, literally and I'm like there's a point where we're gonna sell everything make a ton of money and then we can all live on a farm and fight All we want but for now freaking get along and you just did a so like the way that this is transferring to like actual wealth And money and everything is the Spotify you get paid off that I don't know if you can get paid off TikTok or not But you just did a tour as well. So you you and hoodie Allen did like a I think what do you say two or three weeks?

It was three weeks in Europe. Yeah, I was opening for him actually wrote down our revenue streams Just because I didn't want to forget I say Like Samson asked about revenue streams. I'm gonna be friends. We have streaming as the number one by far We have YouTube money YouTube actually pays quite well in in regards to social media platforms YouTube is like the platform Yeah, I'll just say this really quick.

This is kind of cool So I found out that in them so I was pretty late to YouTube shorts I watched a mr Beast podcast where he was talking about you know YouTube short in the future I was like alright Let me just try this and what I did was I took all my popular TikToks and because I edit them I have them on my computer saved and I just repurposed them on shorts and you know without the TikTok watermark or anything I took the original you know and just repost and then YouTube emailed us and they're like you were the most subscribed to artist in November Yeah, and all artists in the month of November out. Yeah, they said I was like damn right send Or something yeah, so I got 800,000 subscribers in one month just from posting every day for a full month all my popular videos including the So I heard something by the way, I don't know if this is true or not might be a conspiracy theory But somebody was saying like obviously this part Which I think showed a bit true which is if you just reupload your TikToks with the watermark like Instagram and YouTube I think we're deprioritizing it like it but so the original files good But actually they also scrape the metadata the name the file name I don't know if you guys are is this true or you guys wear this if if you have the same like mp4 File name underneath they also are trying to match that to just see like oh shit We should start changing our file It could it could be possible I mean like that glow video we didn't change any time which is kind of weird that they both They both have exactly 72 million views on both platforms And I posted them months apart because I said I was late to shorts So now because of YouTube that's an extra five figure to come that's that's I brought that up was I which one grows faster YouTube short TikTok, what do you wear? Which horse do you see when it's tough because the TikTok algorithm changes so much But I think right now we're more excited about YouTube because YouTube lets you pin a comment and a link to stream the song But TikTok doesn't they remove the pin comment feature so it's harder to convert TikTok use to streams right now I had a call with TikTok and I said bring that back so hopefully they bring it back and even more interestingly enough on TikTok They're so my manager right YouTube is much more creator friendly as far as you know When you want to promote something like that that video that first little video that I post on YouTube I was able to make the pin comment to stream and link for the song and that comment has like 40,000 upvotes And so it definitely allow people to get to the streaming way easier than TikTok TikTok at this point too Even if you try to write the word link in bio or even Spotify they'll hide the comment and we've tested this I've written that I posted that comment under my own video logged into a different account to go there and the comments gone And so they don't want to encourage anybody off the app obviously so is this but finish us out so it's Spotify YouTube then brand deals Recently like the last couple you can negotiate like six figures high six figures depending on the ask I'm sure we could get even higher but like in our current state current followers. It's like six figure deals Sinks which is like getting your songs and commercials or TV video games all that stuff Publishing can you explain publishing real quick and like two sentences?

It's hard to explain two sentences But yeah pretty much like a song has two parts to it. There's like the master which is Also called the sound recording which is what the streams are yeah What the stream real two sorry, and then there's the publishing side which is like the writers the songwriters And so the publishing you get paid for like performance right so if it's played on the radio Someone wants to cover your song and use your lyrics So it's sort of like a different part of the pie that's so pub and then merch and then live shows So those are like our one two three four five six seven streams of revenue and people don't know this like Are you negotiating all this I mean, that's very impressive if you're the one also doing the the publishing stuff and commercials and things like that I mean that's I was up until like three months ago for the sinks I still am like if he needs to get his stuff in a TV show or movie or a game I'm still doing that but for brand deals we brought on a brand agent team because I just don't have the bandwidth I was like losing my mind Because being a mom comes first and if Judas sick or having a tough day and things are due I'm like I need someone else to take this so we do have a brand agent negotiating the brand deals But everything else is us and so you you have these ready streams most of the time I've heard that touring is like number one for a lot of artists you put it at the bottom We were just talking about this on a walk last night I'm like how are we gonna talk about touring because it's just not I don't like to speak confidently on anything We've never done ourselves. Yeah, um, of course if you're at like Drake Taylor Swift level Well, you're bringing hundreds and millions of dollars But just for context we opened on the European tour and I had a chart of the money I'm pretty sure we just broke even on that one just because you have to like rent a bus You have to pay a tour manager you have to pay for everyone's travel your DJ merch About that because it's obviously a lot of effort you got a little baby at home Yeah, you could you probably reduce your output on tiktok because you're touring because it takes so much time you're breaking even But there's the fan love and you're like, okay, this means something and like that matters And you know, I think most artists give you the politically correct way. I do everything from fans of blah blah blah But like there's a reality here's just straight off to everything being sand experience This and I'm super small level with the podcast where we did a couple live shows They're fun, but there are a lot of work You don't make any money off of it and it's kind of like well That was one episode like we could have just done so much more in that same amount of time So we kind of and we both sand us like to travel and I got a little babies at home So I'm not I'm not looking to travel either so we kind of don't do it that much How do you guys measure that think about that trade off of like the live fan experience which is create super fans But you lose all this other stuff we found a really good medium for this We met in the middle conners booking agent.

I totally forgot to mention her earlier, which is ridiculous because she's iconic Conners booking agent her name is Carol Lewis. She also reps like Eminem and a bunch of other really awesome artists And I've talked to my rappers. She likes yeah Yeah, you're gravy. She's got a one point.

She's got ice ice right now She's literally the best there's an article about her like and it's called like the most terrifying woman in music I want that to be me like that's me next anyways So we've come to a conclusion with her that right now while Jude is in these early stages of life And we're really just trying to build build build build we'll do pop-up shows So for example, we're doing a pop-up show in Chicago in November and then we're gonna do a pop-up show in Toronto His hometown a few days later and then he'll accept like festivals like Like a month ago He went to Calgary for a rodeo and he did a festival where they offer you a certain amount of money and you play for 45 minutes I'm like easy work He's gone for two nights So we're gonna do that and then just keep doing pop-up shows to have fan love and like connect with the audience because it is really magical to hear people Sing his songs back to him in person. Yeah, but the tech talk experience is good too though because the thing about digital stuff is Well, I see it and even though I see a hundred thousand likes or tens of millions of views on it I'm like I don't know who else knows this and then I saw the video of you in Europe And you do really cool Tic-Tacs of you like before the show and then during the show and I'm like, holy shit This is a movement, you know, this is actually it's sort of like when Casper and all these companies like when digital companies are advertising and buying billboards in Subways and shit like that. You're like, oh, it's actually adds value to see it in real life as opposed to just on my phone Even as a digital viewer. You know what I mean?

Totally that's a great comparison. Yeah, yeah So for us right now shows aren't like live shows like a festival is a money thing it is a revenue stream because he gets paid for like 45 minutes But the concept of touring for us it wouldn't be lucrative enough at the stage for us to invest the time energy funds level Into it, but when he does do shows it's purely fans. I know a lot of artists will like charge for VIP meet and greets I'm like, why am I charging a fan to say hi to you? They're the reason we have a career No, like he'll stand outside and talk to absolutely everybody there for free.

He'll go to the merch tables sign merch The venues will try and even like feed us for that. They're like if he's at the merch table There's gonna be a fee like that's so silly But anyways when we do do live shows it's gonna be completely just for the fans and not a revenue stream How big a venue can you sell out right now? I think we've honestly never tested that because we've never done a headlining solo show But I'll get back to you in a few weeks when we guess you can guess our hope is somewhere between nine hundred and a thousand those are like Oh, dude, you're gonna crush that. Well, hey, you know, it's like thing So like technically you could like who knows you could sell out a five thousand Then you tell you never know but in the touring world you have to like build a proof of purchase first So like you can't just go from zero to booking a massive venue You have to start at this venue and then you're booking agent can negotiate this venue and then this because you have to like show them Hey, he sold X many tickets here So now your venue should take him because you have to negotiate with like the promoters and the club owners And so it's hard to say like touring is a tough topic because one we're not versed in it enough And two it's too complicated of a business to be like I can go from here to here You have to build it's not as much like tik tok where we can go viral overnight and your life changes.

Yeah, it's true Sorry, that's a lame answer, but it's just so Mike Posner went to my high school at my college when I was there And we were like this guy the other building that's trying to become a rapper like what he was talking about and That was kind of amazing And one of the things he did when he kind of came back So he like had his high like the traditional way and then he kind of hit a low where like he wasn't make it It's any more like his first album was like whatever big and then they kind of get a little bit and then he like reinvented himself And he's like I'm gonna walk across America So he started doing things I thought were interesting is to add in your layers to him new dimensions new content kind of like ideas He wasn't doing it for that reason but it worked well also and he would do these pop-up shows just in a park Or he would just be like I'm just gonna start playing in this park and see what happens But like it kind of didn't matter what happened live like some people got a magical experience that came over there Most people weren't there, but he's like what does it matter if like okay? Let's say there's 50 people here they're having like a hundred out of ten experience because like something over the top cool Just happened and okay I don't have nine hundred other people here But this video looks so interesting and it makes me more interesting than a how traditional artist does it so the content would always pop off And his brand would be kind of like the people champion in a way that he would just do these free shows in the park rather than Rather than like how you know an artist would do things So I think you know there's something to flipping touring on its head and be like I am gonna do these fan things on my own terms But I'm actually gonna do them optimize for content and not filling venues because Content my game anyways if I just keep building them out right that's what Mr. Beast does It's like building them out and on it's like everything in this business It's like what's your goal like if your goal is to be a mega superstar and perform in arenas Then yes sign with a label and do those things and dedicate your life to building your touring resume So you can get there, but that's just not our goal at least right now So we're just focusing on making as much music as possible because I forgot you said I think it was this art is like my stuff He compared songs to real estate. He's like if you can buy a piece of real estate every two weeks Why wouldn't you some of them will remain shacks on the beach?

But some of them will be mansions in Laguna, so that's our mindset right now Like we're investing in this much real what is your goal? What's like your what's like do you guys have like a like you want to do this for 30 years? Are you trying to just get super rich? I mean what do you write on the whiteboard or the fridge business business like he loves the art and we love to make good music?

But ultimately the goal would be to scale this like we would scale a business and then potentially sell the catalog someday Because it can be evaluated similar to a what number what number excites you 50 million at what age? Three or four years from now. Yeah, okay I'll be your advisor no charge just that is zero to that number Because that you guys 50 is you guys you're already fingertips away. How's 100 million?

No, no 500 I remember what did Bruce Bringsing get dude? I think Bruce Bringsing got 300. You know I want to say something here That's a little bit so I definitely This is probably the most ever like you know compliment any guest on this podcast before usually even if I like him I'm hard to get a little bit Sam's usually just like Sam's usually fan girls pretty easily He's like he's like so you're hot And I just love people that are hot and like you know you're fit so like you know you're awesome And I usually keep it you know little close the best but you guys are you're the creative version of hot and I think that's amazing and you're hot The thing that I would say that's kind of an insult is when I watched you on YouTube I didn't have the same fun as I did on tiktok so like I watched the full songs and I was like these are good songs But I didn't like you know I wasn't like hooked and I wasn't like I wasn't as like I felt like the things you guys are doing on tiktok I've kind of never really seen before it felt so original and it almost felt like a different thing than like music Which is like a thing I understand and there's a bunch of like pre-established music options that I can go to I'm curious do you guys feel the same way and be like is there any part of your ego? That's like no I want to be a traditional take me serious rapper versus like no this kind of like these tiktok quick hooks almost like half songs That's my thing and I'm actually creating a new lane over here How do you think the goals are different on those platforms on tiktok our goal is to reach new listeners and YouTube is more to nurture the listeners We already have and to nurture the platform because it does pay well So more views on YouTube is more money in our pocket from the AdSense and stuff like that But yeah with YouTube we're not approaching those long-form videos with the goal of reaching new people if that makes sense It's kind of hard to explain and then also sometimes if the videos are a bit more polished Like for example, he did a song with baby no money and that was a very polished music video But like that's like babies team right they were like all right for you I was on with Connor Connor got to jump into our world and do a music video I'm like great and you got to jump in our world and do a skit so yeah Well the thing about your skits is like first of all like I see a tiktok video And then I listen to you guys when I work out like I associate it goes video first then I listen to my mattress That's cool But I when I see the video like you do this you have this amazing thing where you basically you're clearly an actor You have three characters you have the producer then you have you the rapper and then you've got your nerdy brother Because everybody's a guy yeah like the guy who wears the turtleneck and I get to know the characters and you do such a good job I was how I'm showing I forget you forget that it's you know it's counter You do even obviously you don't dress up or anything just the same person you do such a good job I'm getting to know the characters.

It's very much like the doctor do a little or whoever it was Well, you know Tyler Perry where they played the same actor doing multiple characters You're not even dressed up I get to know the characters and I like see the the weird brother come in I'm like oh it's about to do something funny and I get to know the personality of the producer version of you It's so good you do such a good job of like adding characters that when I listen to the songs I am like I'm remembering that video and that's what makes me like it Whereas if it was just the songs they are good, but I the skits add so much meaning to it Like oh, this is the carrot one, you know, I mean so cool And the fun is like music if you listen to an album They've always done these like skit type things and I'm like back when I used to have CDs like Kanye's you know College dropout album There would be these little skits, but they weren't that good and like they weren't that funny they were kind of long and like So that that concept's been around how did you guys come up with this idea to have these characters how did you come up with the idea for the Characters like what was the inspo behind the characters was really just like we don't have anyone else like we're really like We don't really hang out with many people we couldn't think of anyone who could play these characters as well So I'm like kind of just freaking put on glasses and just be yeah It was just it really was just the most efficient way to do it And I had control over the whole process because I was I film it on myself I set up my iPhone film them late at night when the baby is like you can't coordinate that with other people I hate you can you come over at 11 p.m. for a tick tock like no one's gonna do that so we just do a good job of getting like you have Another video I forget I don't even know who the rappers are like eventually I figure out Oh, that's what he Allen, but in the video I'm just like oh it's the skit is like it's a late night thing the janitor has to fill in Yeah, and I just know the actor as the janitor not even the rapper you see them rapid It's really good. This is like really creative stuff We would love to our dream would be to like almost make a not a parody But of like the office but call it the studio where we can kind of extend these characters a bit more and like go a bit deeper into them And maybe bring on a few like if we have a episode of the studio where conners all these characters And then the guest is like Idris Elba comes in and he acts on it And then we get Courtney Cox to come in on the next episode and we use these connections connor has from acting to now elevate his TikToks gets yeah, that'd be fun and then I have another dream of like pitching spin the globe to Netflix I'm like how cool that be if it's a 45 minute episode of connor spending the globe lands on the country Then he actually flies there and we meet the artist and we see their culture and we see the music scene there like for example Zambia We have to go there because it would blow your mind He couldn't send us his video because he only had 12 hours of electricity allotted like per day He said until we get a heavy rain the government will not increase our electricity So I can't send you my video clips So we were waiting to post this episode because you don't have electricity and Zambia to send these videos So I'm like I want to go there and see this and like bring awareness to it And I think I'd be so cool because you have food shows on Netflix you have like Zac Efron changing the world everybody feeds So everybody or somebody if you feel yeah, I'm like connor should go there and do that but for music I think that'd be so sick. Well, there's a few there's a few like paths here I think and there's a few examples one example which I'm not relating it as an insult, but weird Al gank of it Like I bet you I don't know this for sure, but I would bet you that weird Al probably Al earned most every artist from the 90s I bet you he crushed it in terms of obviously it was in the CD era where it was $22 for a CD that costs 50 cents to make But I bet you weird Al crushed it and then the other guy and again I'm not saying it's because he's another white rapper, but little dickie, you know He's got that awesome show Dave He's done a really good job of parlaying this thing into more than just music and rapping I wish Dave did though, which I was so disappointed in the songs on the track were so good and he's just now releasing them I'm like those songs should have been out because I was actually dropped So not only are you making money from your show, but you're also making money because your Spotify is about to go up So that's another thing if we were to spin the globe all the songs would be out You watch the episode and then you can instantly stream it.

Yeah, that's another part of our rollout is we don't promote the song until It's out some people promote the song months in advance that you appreciate what we're gonna say about that same Well, what I was gonna say was you weird Alan Dave are like I actually think we're now is even more talented than Dave But they're both like this like kid cutesy type of thing. I actually don't do you that way I view you as like significantly more serious like you like you're not like I'm laughing with you never at you Whereas with David's usually at you know I mean, but he's still done a really good job of taking these over the top music videos and turning them into a thing But I actually think that you have more potential than him for sure because with you You're relatable, but at the same time aspirational and like you're still serious at the same time funny I don't know I just I think that's a nice compliment But it's so hard to respond to because that that's just hard to respond to I don't know what the word about We like a little dickies so good and I just think I just admire you guys I just think that you breathe like you're you're gonna you're just you both have the it factor And it's so evident and I think the reason Sean said add a zero to it was because we don't know anything about music But we've hung out with a whole bunch of rich people on a billion years and shit and like you see like some patterns and certain things And it's like oh well, this is yeah, like we don't know how big this is gonna be It's already big But it's gonna be significantly larger than the way it is now if you have a little bit longer of a time horizon Just keep like doing pretty good How long does it take you to create to create a video or a video with a song? So what is the creative timeline for you know one of these that you make it could be Like a song is made or the song isn't made yet. Yeah, I guess either Like for example, this the top of the right now in your tiktok is this collab the branded collab that you did With ruffles and KFC.

Yeah, so you did that I assume you basically had you made something specific for that It wasn't something you already had made right? So how long does this process like that take you when you're on a crate something scratch or is it just some days? It's one days some days. It's three months.

It's hard to say like you have a kind of a consistent formula for creation for songs Some days it can be three hours and some days it can be weeks because he's stuck on something sure but for videos I'll script something in like 20 30 minutes and then he'll film himself for a few hours and then he'll edit for a few hours Yeah, I'm average I'm probably filming for one or two hours and then editing for one to three hours And do they all have to be full songs or do you just do like I make you know three verses and that's for the stick I'm not turning it into a full song. Do you ever do that? No, from now? We only will invest time in a tiktok if it can convert to streams or else that's just not lucrative for us I'm like my brain fart, but yeah for ruffles they only requested a 30 second demo So for that one specifically he only had to write 30 seconds of a song boom done easy But normally it's a full song needs to be done or we won't post it because tiktok doesn't pay you for views Yeah, but it doesn't directly because let's say something goes viral now your fan base rose the next video you put out with a song You know, it's gonna pay like totally you know what?

If the song is out we can show you the charts it'll get right so much different if the songs out Yeah, but I hear what you're saying but like I admire people who kind of like There's a temptation anytime you're doing something new because new stuff is so unproven There's a tendency an attempt ation to like take the energy and the momentum from the new thing but shift into the proven game So for example, I did a comparison once of Joe Rogan's podcast, which is like in interview talk show type type of thing And I compared it to the top like the tonight show and I was like, okay, you know Just I forgot who's the host of which show I did like let's say Jimmy Fallon was the host of the show And it's basically if you just compare across every key metric So it's like audience size Joe below's Joe's podcast below's away Jimmy Fallon actually has for years and years and years like once Joe got the spot if I deal then it was like It got kind of like legitimized but wait before that Joe was like a ton of money in a huge audience like five years before that But people didn't think of it like a business because they just didn't have a headline of a hundred million dollars a Spotify that So like latch on to so audience size Joe is bigger Production it's Joe's podcast. I think it's Joe Jamie and like maybe one other person's like three four people total to pull off that show The tonight show has like 50 people behind the scenes just to like run one show Like episodes per year He has like more output with fewer people bigger reach and the only thing that was missing was like it wasn't didn't have like a category That it fit into really it was like it's a podcast podcast like that business I don't really know like it's because a bunch of those but Joe stuck with it and like he had a lot of offers to do other things But he just stuck with it let it build build build build build so that then by the time, you know It got really really big he could promote whether it's his own product like on it or some other you know athletic greens or whatever Some product that pays him and start making ludicrous money and mr. Beast kind of does the same thing where like he flirts with this idea of like I could go create an Netflix show But the reality is if you talk to him and you've seen him do what he's been doing over the last few years It's just like build audience build audience to dislike why would I leave you to I can reach more people in the Super Bowl And you're like yeah, but it's different, but he's kind of not wrong He is right it seemed like this frivolous thing and now people see mr. Beast is like kind of a business entrepreneur guy But like it's because of like it's because he committed to this new lane like many years ago And I guess what I would say for you guys is it seems like you guys have a new lane of this kind of like What I'm almost like fast fashion but for music which is like these TikToks that are hooky and and catchy and Skit based and like they can get millions of views and build you a huge fan base And I actually think if you just stay with that and you don't try to be a traditional musician You're gonna end up way bigger than all the traditional musicians It's the problem is it's just like a little bit unproven where that goes exactly or like and it's very tempting to like take offers from legitimate brands and legitimate Like paths that you've heard about the good news is you're making millions of dollars along the way You're making millions now, so at least at least you ain't broke and we've talked to every major label It's it's not like our friend Nick said that he's like we're independent by choice Not by default because you'll see in the comments like why hasn't anyone signed this kid get someone signed Connor?

And I'm like they've tried we will not because that's not our goal our goal is to like do this ourselves do things the way we want to do it And honestly like prove to other people that you can do it Because I had no idea that this was possible and I'd love for other people that are making music to know it too How old are you guys? I'm 29 and Connor's 28 Wow and early on I remember you had this cool video of Courtney Cox And then you had another one with what's the thing? Those are cool have you had any other like heroes or celebrities reach out that you that floored you? There's one guy I really look up to his name is Russ.

He's a huge independent artist He really kind of wrote the blueprint that I follow I talked to into someone about independent touring it would be Russ cuz I know Russ does it and he Sells out massive like if you want to talk about the financial part the business part of to her and he'd be the one to talk to I love his songs civil war gets me pumped up great. So yeah, he's amazing But yeah, Russ Russ reached out. Yeah, so he liked the image I love which is really cool because he's sort of been my north star as far as just like how to do this He wrote like unsolicited advice stay independent. You'll be making M's like clockwork and I'm like that's all I need to hear That was really cool for me.

He only talks in wraps too. That's amazing His DMS is so hard cuz that the the DMS are so like steam who reached out. Oh, yeah, yeah, yeah Yeah, he's amazing Yeah, I can't I'm like you know when people ask you a question on the spot and you're like name a song and you're like Yeah, they'll be random things were like I'll notice on tiktok like oh Logan Paul like a video or tea pain like the video Like you know, they'll be little things like that As far as like directly talking to someone the big one that comes to mind is rust is he someone who I'm trying to emulate as far as the business I know you're in Vegas is it translating into off the screen stuff? You know, are you walking around downtown Vegas and people are coming up to you has that's been the weirdest part because like I said We stay in our bubble and we hadn't been leaving the house much especially during covid and then we went on a trip to salt lake city Because we love Utah.

It's so random, but we went there and it was a ton and especially at the airport like the TSA agents I was like, oh my god, wait, they're like look at his idea and then be like the music guy But we love yourself and I'm like that's crazy But the best is when little kids come up and they have their little are you a youtuber? They're so cute and it's like hey, yeah, what's up? We had like a five-year-old super fan come to Calgary to meet him at the rodeo and Connor took him to Tim Hortons for donuts But yeah, that's that's really cool Because you get to see it translate in real life and especially when it's kids and you're like oh that could have been like a core memory for that kid That's really cool. Yeah now that you are winning in one lane What I found is that when people are let's say winning and let's say that right now you're winning like this content music game You'll often see it's like kind of like neo in the matrix You sort of see the game a little differently you sort of see opportunities that you know like oh I feel like other people could be doing this in this other lane or we could do this but you know You know we think that would work, but you know, we just have our hands full So we're not gonna do it But like do you have you seen any what I call adjacent opportunities for either content creators or the business side like have you come from a Business brain, right?

So like do you see a lot of time? I just had one the other day this guy Kevin he has this account on Instagram called icon brick and he makes Lego animations and I've seen a couple big rappers and labels hire him to make Lego animations for their songs long story short He's an incredible songwriter and I was telling him the other day dude put out your own music and use this platform You're building to promote your own music like yeah every like 10 to 12 videos You're doing like other rappers within slide in one of your own videos in there with your song Wow This is sick. I'm watching all these videos now. Oh, they're incredible.

We're actually releasing a song with him And he only has a hundred twenty seven thousand followers. You're buying early on this guy This is great. He's in he's insane. I'm like that's a double revenue stream You'll be making money from labels paying you to make Lego animations of their songs meanwhile.

You'll be pocketing Spotify revenue for your own songs. So that's like a perfect example That just won't happen that one happen recently second think of it. I can't think of any others that are super recent You know, it's crazy is with tiktok like It's just crazy how sound bites are becoming songs. So you know, like there's that one on tiktok where it's that lady going I want to thank my man.

Thank you for my man. Thank you. I saw that The other day it was just so she said that and yeah, she just said that at a Award show and that to a clip and then yeah, it was just her saying it I don't know if she did it or someone else turned into a thing and there's this other one where there's this guy He's got a 30 second video We're talking about his boo thing, but it's literally a 30 second clip of him rapping and I'm googling for this guy And he's got it has a million likes on instagram on reels and I'm googling to find like I wanna see the whole song It's not even a song. There is no whole song It is just like his 30 second clip and it's it's pretty amazing how like things are happening with music where like it's just A clip of a thing.

It's not even real. I guess the best example of that is the corn kid remember that kid that was like I love corn and it became this viral song on tiktok for like six months Yeah, it's amazing to start We've clocked and we wanted to be careful of cuz sometimes people have their song go viral the sound but people don't connect that sound to the Artist so there were a couple like viral sounds if you ask me who the artist was I'd have no idea So I was like we need to be very cognizant of that and like make sure that we attach you to the song as much as possible Which is why we're so like long-form skit focus rather than like let's make a sound pop off because it's great It could be like a moment in a spike for a song But long-term the goal is to attach con or to his music more Do you on your way up like kind of like when you were moving boxes at the alpha power house and you're you know In between acting gigs, you may be trying to make it in the music game It's not obvious you're like now you're winning and winning feels great But you probably spent many years losing this how I fell into the world of entrepreneurship I from the ages of 21 to 29. I was only doing startups that failed. That's like I don't know eight years straight of just getting my Ask it did you like dread going to family events because we dreaded it because it's just like the hey How are things going how is the little music thing?

No people would be like what's what's the new one because there's so used to me every year having a new story about the new thing That's gonna be a big thing. I was like, oh, right. There is always a new one Fuck like I wish just one of these was the one and I like that that was it So was there any I guess like moments you remember from the kind of the bottoms that like you know Either a decision you made a talk you had with yourself some advice you got that like sticks with you or helps you during that time It was just it was brie. It was like you know I I I don't have a bunch of friends which that sounds strange I'm a very social person and I get along with everybody But my core circle is very small and I spend 90% of my time with Brie whether that's us working together or we go and walks every night And we just talk about stuff and yeah There was definitely a period especially when COVID hit and productions completely halted So I had already a year before that and struggling to get acting work and then now there weren't even auditions and I was definitely at a low point and was like what do I do and Brie was somebody who very early on I had shown my music too and this was prior to me So like I used to just record at home by myself I didn't show anybody it was just a hobby I had because I love tip-hop But I was afraid to put it out into the world because I was afraid of the judgment I would get even had an alter ego called like even a kill me Yeah, yeah, no, no, I identify unidentified.

I use like a fake name and I would I would use to upload music on YouTube anonymously Just because I want to see what people would think about it And I was like that's stupid Right without like attaching me to it and I was afraid what my friends would think like oh of course like the actor wants to be the rapper now And I was like frozen with Judgment fear yeah, exactly and Brie has always from the very start just been such like like my my number one supporter And has given me the confidence and so when I was in that low point and music was something that I was sort of playing with She was like go all in on this trust me try it like try to talk like what's the worst is gonna happen like nothing's going on Anyways, you know and so she was the one that instilled that confidence to like go for it And Ramon instilled that confidence in me because I got hired at the pet company as a social media assistant And I met Ramon and then after that like a month later. He's like yeah No, you're my creative director 100% and anything I ever wanted to start he's like I'd be your first investor I'd be your first investor and he believed in Connor so much so I was taking that confidence from Ramon who was my mentor and I instilled It in him Ramon told me he was like I'm whatever they're doing I'm in and I'm like you're an idiot man There's no there's no funny music like what's there to invest in there's nothing to invest in and he was like I don't know But whatever that's up that year. I'm in you were He told me I was home school high school. I went to a public high school But prior to that I was home school.

Yeah, and do you think that that like did that help you in any way in terms of life? I think so because when I was home schooled I used to like start businesses I showed Ramon my business card. It was like Brianna Peterson It was like violinist pianist vocalist dog walker pet sitter babysitter hire me for anything like I would I just had so much Time on my hands and also creatively I would write children stories I would I have old videos from the apartment complex. I wanted to be a director so I would go around filming all the kids Like documenting their lives so being homeschool gave me a lot of time on my hands And I think it gave me like a a need for creativity that most kids didn't have cuz when you're in school You're constantly entertained by other kids, but I just had my siblings and I so I had to come up with ways to entertain ourselves So we would remake spy kids we would remake Disney movies like we would film them ourselves edit them like so all my family jokes So like you've been doing this since you were like four you've always been making content Yeah, so no one's asked the homeschool question before and I never really thought of it till now that I guess homeschooling really did correlate because it like forced me to be Creative well that we have like a large male most of our listens are men the takeaway here is like get yourself a strong woman Your partner here I mean like like this is like a good this is a really great marriage seems like you gotta get yourself a strong woman to help make this All happen Alex and Layla or mosey.

I think that they're a superpower couple You know what they live in Vegas I think so I'm like gonna try and run into them no far one night So they never skip dessert whatever they say but they're a huge in spell for the husband and wife business Relationship because there's really nothing cooler like we get to work together be parents together Well, I think most people actually it's horrible you guys make it work because you're you are both emotionally stable You have similar values it seems you have similar goals. I think in most cases It's not awesome. I think working with family in most cases is horrible Well, thank you No, I mean and we have our moments I don't want to make it's always just so so easy because like we had kind of alluded to earlier It's really easy to fall into this like we work together with coworkers mentality whenever so often it's important to remember that We are husband and wife and we need to find that balance so workers who kiss what's the thing? Do you leave it this sounds about to be a dad you guys recently I just first baby any any advice by the way that Sam you heard it there's their song about about their son There's a line in there.

He's like it's like you got my eyes and I got your back I was like oh, that's like I remember watching that video and I was getting emotional And that's why I was like I think you're better than weird out and dickie and all these people I mentioned before is because like I see your stuff And like they don't inspire me. I like them you inspire me I won't take any more little dickie slander on this podcast for the record I feel like you know, I let the first one slide the second one you know I see cotter stuff and I'm like oh like little dickies like oh I love him but he like his character like this neurotic Jewish guy like always complaining like I don't think I want to be you Or like I want to learn from you in terms of the day-to-day life It's more so your careers amazing and I respect it and I like your music But with counter like when I saw that song I'm like dude the values that you're talking about the songs Like I'm on board with like a I've been I'm tired. I love hearing this from Sam And I know we have to wrap this up But I'll just to jump on this point so many artists have come to us and they're like Connor needs more of a brand Like what do you mean? He's not he's too normal like he looks like every other guy on your street blah blah and I'm like I'm pretty sure That's why people really like him because and you're way hotter than you What's up with you and like Don't give me wait to show me your cap you got your cap No, that's my one thing I can bring it out I can bring it out of your cap Give me six months I'll show my cap They're just like Instagram account for just cap work I've been working on it for years We're not But we're working on the working on the cats but yeah No, just that's really cool to hear because the realness has always been something that I've had a gut instinct to stick with so It's cool to like hear that confirmation from you.

This is the first time that Sean has fangirled out a little bit. That's so nice me Sean it's funny me too and thank you. Thank you for the support for watching and listening it genuinely means a lot Sean asked about baby advice. Yeah, the number one The number one advice we have is like and it's so cliché But just be so present in those newborn days because they flew by genuinely We look back at old photos like a baby photo of a judo make me just cry instantly because I'm like I wasn't I wasn't like I was like I was so focused on business like too much So I wasn't like I would like hold him and wait for him to not just like a go work more But I wish at the time I was like enjoying it more so that so you don't end up crying on the podcast one day Here we are.

No the anytime we get crying, you know our views are gonna go up So thank you and don't go on to her for three and a half weeks because it was fun But he missed he missed a lot. I think you're doing it right I think even if maybe there were some moments where I mean you maybe think you weren't present I have a feeling just watching you on social media I have a feeling you're doing things wonderfully and the things you've done about the family business and everything I think you guys I think you're crushing it in life in business you're crushing it in life. You're probably crushing it even harder Yeah, so I know what you mean I look at those photos. I don't even remember I'm like I don't remember her looking like this right It's like I remember when I see it But I'm like oh man that just feels like two different times and kids are this funny thing We're like for me at least all day.

I'm like I'm like I can't wait for you to sleep or just like get a moment free time And then as soon as we have free time, that's all me. I'm all I talk about is like okay. Wait What do we want all this free time for all we're gonna do is talk about the kids anyways like the funny things that they did today? So it's like it's this cup that like you know you can never really fill up enough of but at the same time you're like This weird dueling thing.

I don't have like the words of the wisdom to like articulate it, but I definitely feel it where it's You can never spend it's like an infinite amount of time you could spend but it's really not about the like you know the duration of the time It's kind of like did you kind of sink in and appreciate it versus just like being there? Because I've had many days where I spent hours and hours, but I didn't really like it really Let it think in a I was kind of passing the hours, which is a little bit different So yeah, I know something once where it's like as soon as your kid is annoying you put your phone down because if you're present in the moment That kid isn't annoying But if you're trying to multi-pass the wines and that's that's when it becomes annoying So we've done a really good job at like as soon as the babysitter leaves at three like we didn't wear just fully present We're not but when he was a newborn we weren't doing that as much so you're gonna have more I don't know if I want to go through the whole pregnancy Thing again, it was really tough on you especially mentally after I'm already a very anxious Person so I think having a newborn to care for while recovering from giving birth at home Was pretty intense for me. I don't know if I would want to do it again, but we'll see I know we want to adopt I've been looking at adoption websites. I literally lay in bed and like cry Looking at them because I just want to adopt all of them, but yeah, I think we got to see our son We got to see what our DNA would look like combined.

He's so funny. He's he's amazing a little Connor But moving forward, I'm like, I don't know if I need that urge again I think I would just like to adopt a little Vietnamese baby from where my grandma's from and honor her in that way You gotta make sure they can wrap to yeah, they can't wrap Words by 12 months they're out Personal child yeah, we need some headshots Well, we appreciate you guys coming on you're amazing. Oh my god. We appreciate you guys having us.

Yeah, this is an honor Thank you. I feel inspired talking to you I imagine show imagine Sean does too and a producer John Jonathan was texting me and he goes I'm loving this They're so damn likable. Oh, thank you Jonathan. That was my biggest fear not being likable because I never really come on camera I do stuff like this, but I knew Sam so I was like, okay, I know Sam I want to do this, but normally I'm very fearful of criticism.

I've always been pushing I think you need to start like your own personal brand like you're so knowledgeable in the music space Like it and you're always behind the scenes. No one knows who you are. No one knows how impactful you are and what I do And I think I think you need to start putting yourself out there for sure well totally I mean if you look at them their marriage and Ed well, so that's not a great example, but the rock's wife I forget her name didn't what is her name? But they still work together they have interesting dynamic.

Oh, yeah, they still work together And she's known as being a pit bull like she is like feared in the industry She's sharp and I think she has more talent underneath her now But that's like an interesting example other than the horse thing Well, and people people hate on Kris Jenner, but in my opinion I think she seems like she's a pretty healthy maybe I don't agree with all the tactics But her kids and her have a great relationship and it seems like it's worked really well I was interviewing a nanny that nannied for them and I was like I was like I was like I'm a product and I heard but I did like five interviews just to dig for information about what they're like And she was like I think by the third interview She picked up that I only wanted to ask her questions about I was like there and and I was like yeah I'm super curious. Can you just tell me something? It was like not really not like I'm respected for that. That's that's fair We like the Kardashians.

I was once made Connor binge watch a whole season with me I didn't feel it first and then after I was like oh, I get it. They're all just killers like it They're all killers like and you know, you don't have to agree with all the To do famous but they seem like they have a great Yeah, they all stick together the loyalty of that family seems strong Well, thank you all for doing this. This is awesome. Thanks for having us.

Thank you so much. Everybody go take talk is that the first place you Want people to follow you sure? Yeah, I mean just well honestly I think Instagram is safest I'll say streaming services just like going to your favorite service to type in my name all of it I've been my name Connor price. You'll see all my songs there.

Yeah, but yeah tiktok Instagram Oh, you know, what can I plug one thing sure any streamers or video gamers? Yes, you're watching this all of Connor's music is DMCA safe So you put it in your videos without copyright I created a playlist on Spotify under my channel that's called like DMCA safe copyright free words all of my songs that are copyright free Cuz I have a few songs that I did with other artists and they have their labels get involved So you can't use them But I have a list of all of the songs that you could use on YouTube videos your intros for your podcast whatever you want unlimited use Because I don't do YouTube ID I think the long-term value of having creators use your music is way more than like trying to get a few dollars every month because somebody Use your song and vlog so yeah, if you're a creator and you are looking for copyright for music I have a bunch of that that I want people to use and bring your own Twitter, but you don't have any followers you're like You're like I have a Twitter. Oh, I found it wasn't I was gonna say you should promote that because I'm not gonna want to DM you Oh, I signed up on threads. I have threads.

Okay, hit her up on threads I'm gonna get a lot of opportunities from this you just got the Brianna price handle I got my Brianna price handle on Instagram Yeah, just a trip on Instagram cuz and then yeah someday I want to and I just got this Instagram handle I've been dying to get it's called home studio because I want to start a newsletter for independent artists And then eventually your newsletter. It's really horribly vain by the way. You need to change that name. No, I stopped that the independent one Yes, I stopped it.

That's done. That's done. The idea was good. Thank you.

I know I got it That's done. Don't worry So I'm switching I want to do home studio because I want to build a newsletter for independent artists And then also then turn that into a potential we sell like home studio kits where everyone's like what Mike do you use? I'm like just by counters kit comes with a mic headphone interface smart everything you can use to make money from home And I'll record all my songs using that kit so it sells itself. It's amazing.

You guys are awesome Thanks for coming on I have a feeling that the next time you guys come on You'll be ten times bigger because you have the talent for it And I think you've stumbled into something really amazing and I think you just keep going. It's gonna get really big So thanks for coming on. Thanks. That's the episode.

That's the part. Thank you. Thank you Looking back