Connor Turland from Ceedar

Connor Turland is the Co-Founder and CEO of Ceedar. Ceedar is the last bookkeeper you'll need to hire. It's time to retire the old ways. With Ceedar, you get done-for-you bookkeeping, up-to-date financials and maximized tax deductions, all on a modern platform that integrates well. Takeaways - Early Founder Experiences - When Your Co-Founder is Also Your Spouse - Identifying Gaps in the Bookkeeping Space - The Aesthetics of Software: Beauty Meets Functionality - Integrations: Building a Seamless Experience - Targeting the Right Customer Base - Go-to-Market Strategies: Word of Mouth and Influencers - Leveraging AI for Efficiency - Raising Funds: The Seed Strapping Approach - Pricing Strategies in a Competitive Market Chapters 00:00 The Genesis of Sprillow and Early Experiences 05:02 Co-Founder Dynamics: Balancing Work and Marriage 08:13 Identifying Gaps in the Bookkeeping Space 12:06 The Aesthetics of Software: Beauty Meets Functionality 13:54 Integrations: Building a Seamless Experience 17:51 Targeting the Right Customer Base 22:00 Go-to-Market Strategies: Word of Mouth and Influencers 24:49 Leveraging AI for Efficiency 30:07 Raising Funds: The Seed Strapping Approach 31:52 Pricing Strategies in a Competitive Market 41:57 Dealing with Hard Times: Grounding Practices Keywords Sprillow, Ceedar, co-founder dynamics, bookkeeping, AI, software aesthetics, integrations, customer base, go-to-market strategies, pricing strategies