Conquistando al Festival de Cannes - Unbranded

What this episode covers

En este episodio especial de Unbranded no tenemos invitado, pues en esta ocasión nos toca hablar a nosotros. En el podcast de hoy hablamos del Festival Internacional de la Creatividad Cannes Lions, donde Alejandro Gershberg junto con la empresa Ab InBev consiguIó 14 reconocimientos Leones. También Alex nos habló de qué es lo que hace diferente a este festival sobre sus parecidos, la importancia del marketing para generar un cambio real en el mundo y la sociedad y ¿Cómo es que una campaña que parte de lo absurdo puede terminar planteando las bases de un prototipo de nuestra realidad? Además, platicamos sobre el largo camino para convertir a un corto en un acreedor a un León y ¿Cómo podemos acercarnos a los temas de la agenda central y utilizarlos sin caer en la hipocresía? Learn more about your ad choices. Visit megaphone.fm/adchoices

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How long is this episode of Unbranded?

This episode is 1 hour and 7 minutes long.

When was this Unbranded episode published?

This episode was published on July 14, 2022.

What is this episode about?

En este episodio especial de Unbranded no tenemos invitado, pues en esta ocasión nos toca hablar a nosotros. En el podcast de hoy hablamos del Festival Internacional de la Creatividad Cannes Lions, donde Alejandro Gershberg junto con la empresa...

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