Conscious Capitalism: Purpose-Built Business

Conscious Capitalism explores the ROI of putting your business model in the context of purpose. Its goal is to elevate humanity through business. As businesses continue adjusting to phenomena like The Great Resignation or "Quiet Quitting," it's become clear that employees and customers are increasingly uncompromising in their efforts to work and do business with companies that share their values - or at least articulate what their values are. Today Melanie Shaw joins us to talk through Conscious Capitalism, how it started and where it's headed, and how leaders have a responsibility to make purpose a part of your strategic focus and value proposition.Create The Next is delivered to you from ProCFO Partners. Every week, we explore strategies and ideas for financial management and growth to help today’s businesses put their financial picture in context. ProCFO Partners are expert financial officers networked across industries, verticals, specializations and situations. Fulfilling the role of a part-time CFO with all-time commitment, ProCFO Partners utilizes the innovative and exclusive FGC Financial Flywheel as a framework that creates momentum to drive your financial functions for sustainable success. Visit procfopartners.com to explore how we can implement a systematic and scalable financial system to help you achieve your goal.