Conscious Thinking - Advertising Sustainability
from Conscious Thinking
ADVERTISING SUSTAINABILITY Brands and their agencies must take responsibility for the impact of their own creative strategies (and production behaviours) on the environment. They have a real obligation to engage with their customers to inspire more thoughtful, sustainable behaviour. We ask some key industry figures how effectively they feel brands are using their marketing influence to accelerate best practice across the sector and what more can be done to shape a more sustainable future for advertising? Hosted by Sonoo Singh, Founder Creative Salon, speaking with Matt Bourn, Director of Communications at The Advertising Association, Ben Essen, Chief Strategy Officer at Iris and Harriet Kingaby, Co-Founder of The Conscious Advertising Network. Produced with the kind assistance of Robert White, Marshall Street Editors and The Nerve.
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